2
Copyright © 2009
by
The Goodheart-Willcox Company, Inc.
Previous editions copyright 2003, 1998
(under the title of The World of Fashion Merchandising by Mary G. Wolfe)
All rights reserved. No part of this work may be reproduced, stored, or transmitted in any form or by any
electronic or mechanical means, including information storage and retrieval systems, without the prior
written permission of
The Goodheart-Willcox Company, Inc.
Manufactured in the United States of America.
Library of Congress Catalog Card Number 2007040105
ISBN 978-1-59070-918-4
1 2 3 4 5 6 7 8 9 – 09 – 14 13 12 11 10 09 08
Library of Congress Cataloging-in-Publication Data
Wolfe, Mary Gorgen
Fashion marketing & merchandising / Mary G. Wolfe. – 3rd ed.
p. cm.
Revised ed. of: The world of fashion merchandising.
Includes index.
ISBN 978-1-59070-918-4
1. Fashion merchandising. 2. Fashion merchandising–Vocational guidance. I. Wolfe, Mary Gorgen, – World of fashion
merchandising. II. Title. III. Title: Fashion marketing and merchandising.
HD9940.A2W65 2009
687.068’8--dc22
2007040105
The Goodheart-Willcox Company, Inc. Brand Disclaimer: Brand names, company names, and illustrations for products and services
included in this text are provided for educational purposes only and do not represent or imply endorsement or recommendation by the author
or the publisher.
Cover Image: ©Fotosearch
Part 6 photo: Apparel Design, Merchandising and Production / Iowa State University
Part 7: Hong Kong Trade Development Council and Moda Management
FM.indd 2 FM.indd 2 2/5/2009 2/5/2009