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Chapter 4 Substance of the Fashion Industry 71
Fashion in Review
1. In the textile/apparel channel of distribution, where
is the original source, who are the middle-people,
and who is the ultimate user?
2. Why are customers not always end-use
consumers?
3. What occurs at textile mills?
4. What step in the channel of distribution of
most other products is missing from the soft
goods chain?
5. Why must the retail price be higher than the whole-
sale price of goods?
6. Explain how the groups in the four-groups
approach depend on each other.
7. Give an example of vertical integration of a com-
pany in the soft goods chain.
8. Explain the basic differences between commodity,
fashion, and seasonal products.
9. Which textile end-use industry is increasing in
relation to U.S. market share and which one is
decreasing?
10. Compare the lifetime expectancy of apparel gar-
ments versus household textile items.
11. In household textiles, what products does the
domestics category include?
12. Besides fashion aspects, what performance char-
acteristics are important in household textiles?
13. Describe the traditional sales method for furniture
retailing and a new computer sales tool.
14. Give three examples of uses for industrial textiles.
15. List five reasons why people do home sewing.
16. Briefly list the eight main functions of trade
associations.
17. Name one major textile/apparel trade association
and describe its purpose.
18. Name one major textile/apparel trade publication
and describe its purpose.
19. List the five main reasons why textile mills moved
to Southeastern states after the 1800s.
20. How are U.S. textile mills fighting foreign textile
companies?
Fashion in Action
21. Starting with a fiber, create a graphic describing all
the steps of the textile/apparel pipeline for a partic-
ular article of clothing (sweater, jeans, etc.). Then,
take the same garment through the four-groups
approach. Tell about what was missing from the
first pipeline that was included in the four-groups
approach. Use presentation software to prepare an
illustrated oral report to share with the class.
22. Use online or library resources to research The
Fashion Group International from its beginnings in
the 1930s, through its development, to its activities
today. Find out where the closest local group is to
you. Then, interview a member about the activities
of the group. Present your findings in a talk to your
classmates, illustrated with charts or other visuals.
23. Obtain copies of two different specialized fashion
industry trade magazines from local textile, apparel,
or retail businesses, or from the library. Also, get cop-
ies of two fashion magazines aimed at consumers.
Study the publications and show them to the class,
specifically pointing out their few similarities and
many differences. Then, answer questions about the
publications from your instructor and classmates.
24. Create three separate digital infographics to
show and discuss with your class. Label the first
Commodity Products and show examples of com-
modity goods from online magazines, newspapers,
or catalogs. Label the second Fashion Products
and show examples of fashion products. Label the
third Seasonal Products and show examples that
are seasonal commodity goods on one side and
seasonal fashion goods on the other side. Upload
your infographics to the class website for peer and
instructor review and comments.
25. Create a display about technical textiles.
Under headings of the main categories listed in
Figure 4.10, locate at least one picture from news-
papers, magazines, catalogs, or websites showing
examples of textile usage in each category.
Visit the G-W Learning companion website
at www.g-wlearning.com/marketing/
for online study tools.
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