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Unit 1 Apparel and Fashion
Copyright Goodheart-Willcox Co., Inc.
(stiff, bulky, fl imsy), fabric designs (prints, plaids, solids), and fashionable
accessories (hats, shoes, jewelry). In addition, each one must be an attractive
picture that will catch the eye of the viewer.
Successful fashion illustrators are artistic, creative, and have an interest
in clothing. They generally receive training at a university or a special school
of art or fashion. Useful courses include art, clothing and textiles, history, and
psychology.
Fashion Writers
Fashion writers tell the public about
new trends in fashion as soon as these
trends occur. Fashion writers must keep in
contact with manufacturers and leaders in
the fashion industry. Manufacturers and
advertisers send press kits to fashion writ-
ers that include detailed descriptions and
photographs of new fashions.
Large newspapers have fashion
writers and editors. Through regular col-
umns or articles, fashion writers show and
explain new fashions to readers. Many
fashion writers and editors work for maga-
zines and trade journals. Often their assign-
ments are in a specifi c area such as clothing,
textiles, accessories, hairstyles, or makeup.
Successful fashion writers and editors have
a fl air for writing combined with a keen
sense of fashion trends. Almost all jobs for
fashion writers require a college degree in
journalism and/or textiles and clothing.
Fashion Models
Fashion models serve many needs in
photos for press releases, online and mail-
order catalogs, pattern catalogs, and adver-
tisements, 4-11. Models are also essential
in fashion shows. Fashion designers use
models to show their latest lines in fashion
shows during market weeks. Seminars,
trade shows, and conventions are other
popular places for fashion shows. Some
large department stores and leading res-
taurants also feature them. Shows are often
during midday for shoppers to see the
latest fashions.
For models, beauty is not as important as posture. Models’ goals are to make
the garments look their best. Successful models are well groomed and have a
fl air for effective movements. They also have outgoing, pleasing personalities.
4-11 This successful
model’s personality
helps sell the clothes
he models.