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Unit 4 Bank Management
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the customer. The event provided an opportunity for personal selling from
the bank.
Checkpoint 11.1
1. Why is setting up a target market helpful in marketing the bank?
2. What does a market segment of consumers have in common?
3. How have the methods and locations for promoting a product changed?
4. When must the phrase Member FDIC appear in a bank’s
communications?
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selling?
Build Your Vocabulary
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of banking terms and add it to your portfolio. This will help you build your
banking vocabulary. Write out a definition for each of the following terms,
and add it to your personal glossary.
need
want
market segment
target market
advertising
marketing
promotion
cross-selling
event-based selling