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Chapter 11 Selling the Bank
DUDMS
OQDO
EV EV VENT NT
OQEO QD P P R R RE P P P
Common Core
Speaking. Plan a marketing campaign based on increasing
sales of an existing banking product or service. Using mul-
tiple types of visual and print displays, present your plan to
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ness of your marketing plan.
Writing. Keep an eye out for bank advertisements that you
encounter. These can be found on television, in magazines, on social
networking sites, on billboards, and multiple other places. Start a jour-
nal that documents where you found the advertisement, what was being
advertised, who you think the target market for the advertisement is, and
any aspects of the advertisement that contribute to the bank’s public im-
age. Update your journal throughout the semester, being sure to include
advertisements from multiple types of media sources.
Financial Math
Financial math is a competitive event you might
enter with your career and technical student
organization (CTSO). The financial math event
may include an objective test that includes banking topics. If you decide to
participate in this event, you will need to review basic banking concepts to
prepare for the test. To prepare for a financial math event:
1. Read the guidelines provided by your organization. Make certain
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It is important you follow each specific item that is outlined in the
competition rules.
2. Review the checkpoint activities at the end of each section of the text.
3. Review the end-of-chapter activities for additional practice.
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this text. It is important that you are familiar with answering multiple
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the practice tests.
College
and Career
Readiness