14 Principles of Floral Design might reach. A member of the wire services must meet organizational standards and be able to fully participate in the order fi lling process. National, highly recognizable advertising is included in the annual fees the wire services charge member fl ower shops. Becoming a member of a well-known wire service can be a good option for full-service fl ower shops. Membership helps shops easily create a business presence online and provides an advantage in competing in the Internet markets. Wedding Florist Wedding fl orists are professional fl orists that deal only with bridal design and installations. Besides strong design skills, a wedding fl orist needs communication skills to work closely with the couple. The fl orist meets with the client to discuss the basics of time, place, and venue and to develop a theme for the overall appearance of the event. The fl orist assists with choosing colors of fl owers and accessories to be used with the designs. Decorations requiring fl owers are discussed and chosen months in advance. A keen attention to detail is required. Weddings are labor-intensive, so a good understanding of how to price the materials and the labor required to produce them is essential. A wedding fl orist usually manages all aspects of fl oral design for the wedding reception as well as the ceremony, Figure 1-13. The wedding fl orist and client discuss church or ceremony settings, reception decorations, table décor, and cake decorations. Once the fl owers and materials needed to produce the requested arrangements have been ordered and received, the fl orist begins construction in order to meet the deadlines for delivery and installation. After the event, the wedding fl orist is also responsible for removing, or striking, the decorations. Frolova_Elena/Shutterstock.com Figure 1-13. Wedding fl orists typically help set up the decorations and fl owers for the wedding reception as well as the actual wedding. Copyright Goodheart-Willcox Co., Inc.