Chapter 1 Careers in Floriculture 17 These and other research programs play an important role in fl oriculture. They provide solid information that can be used by commercial growers, wholesale fl orists, and retail fl orists to improve their businesses. The Rutgers study, for example, can be used by retailers to encourage customers to buy fl owers for everyday use, rather than wait for a special occasion. The Cornell research helps growers and wholesalers know which tulip varieties are most likely to please their customers. Training and Education in Floriculture Through the years, many skills in all aspects of the fl oriculture industry were learned on the job. Often, different parts of a family business were passed on from generation to generation. The skills of a particular greenhouse, wholesale, or retail employee were developed by years of observation and hands-on applications, often without any formal higher education. Today, education and on-the-job training are both necessities for successful employment in the fl oriculture industry. Career education has become more available, and there are now many outlets for students to develop their skills. Students can begin to get an understanding of fl oral design and related careers at the high school level, Figure 1-16. Vladimir Mulder/Shutterstock.com Figure 1-15. This research technician is experimenting with new plant hybrids that may improve the plant’s current characteristics. ESB Professional/Shutterstock.com Figure 1-16. High school and college classes offer a foundation in design principles for fl oral design and other creative uses. Copyright Goodheart-Willcox Co., Inc.