13
Niche Marketing 511
Database Research for Niche
Marketing 513
Trends in Retail Formats 514
Discount Retailing 515
Nonstore Retailing 517
Omni-Channel Retailing 521
Survival Business Strategies 522
Horizontal Restructuring of the Industry 522
Vertical Restructuring of the Industry 524
International Expansion 524
Supply Chain Collaboration 525
Employee Recruitment and Training 526
The Explosion of Technology 527
Customization Through Technology 527
Technology for Customer Service 528
Part 8 Part 8
Your Future in the Fashion Your Future in the Fashion
Industry Industry
26 Is a Fashion Career
in Your Future? 534
An Overview of the Field
of Fashion 535
Steps Along a Career Path 536
Job Levels Along the Way 536
Selecting a Career Path 537
Evaluate Yourself 538
Evaluate Careers 540
Strive Toward the Needed
Training and Experience 541
Educational Requirements 542
Gaining Experience 544
What Compensation Can
You Expect? 545
Additional Compensation 546
Ethical and Legal Issues
of Employment 547
Workplace Diversity 547
Maintaining High Ethical Standards 548
Fashion Industry Future
for Employment 549
27 Textile and
Apparel Careers 552
A Career in the Textile Industry 553
Textile Research and Development 553
Textile Design Employment 555
Textile Production 560
A Career in the Apparel Industry 561
Fashion Design 561
Apparel Manufacturing 563
Textile and Apparel Sales
and Distribution 568
Sales Positions 569
Distribution Jobs 570
28 Retail Careers 573
Is a Retail Career in
Your Future? 574
Retail Sales Positions 576
The Merchandise Management
Career Track 578
Retail Buyers 579
Merchandise Managers 582
Fashion Director 583
The Operations Management
Career Track 583
Other Retail Employees 584
Stockkeeping Employees 584
Additional Retail Jobs 585