6
The Concept of Marketing 57
Product 58
Price 58
Place 59
Promotion 60
The Concept of Merchandising 61
4 Substance of the
Fashion Industry 64
The Soft Goods Chain 65
The Textile Segment 65
The Apparel Segment 66
The Retail Segment 67
The Four-Groups Approach 67
Primary Group 67
Secondary Group 68
Retail Group 68
Auxiliary Group 68
Vertical Integration 68
Commodity, Fashion, and
Seasonal Goods 69
Other Textile End-Use Industries 71
Household Textile Products 71
Technical Textile Products 72
The Home Sewing Industry 73
Fashion Industry Associations
and Publications 74
Trade Associations 74
Trade Publications 75
Geographic Locations of
Industry Segments 77
5 Satisfying the
Fashion Market 81
Market Growth and Share 82
Market Segmentation 82
Demographics 82
Psychographics 84
Market Research 85
Methods of Market Research 86
Product Development 87
Using Information Technology 87
Bar Code Systems 88
Tying Together Industry Segments 90
Radio Frequency Systems 93
Other Automatic ID Systems 94
Technology Disadvantages 95
Open Systems 96
Improving the Industry 96
Business Partnerships 96
Made in U.S.A. Awareness 97
Ethics and Social Responsibility 98
Environmental Sustainability 98
Part 2 Part 2
Textile/Apparel Building Textile/Apparel Building
Blocks Blocks
6 Textile Fibers
and Yarns 104
Natural Fibers 105
Cotton 106
Wool 107
Silk 107
Flax (Linen) 108
Other Natural Fibers 109
Leather and Fur 112
Leather 112
Fur 114
Manufactured Fibers 115
Categories of Manufactured Fibers 116
Characteristics of Manufactured Fibers 117
Fiber Innovation 117
The Latest Fiber Trends 120