xiv
Copyright Goodheart-Willcox Co., Inc.
It is important to assess what you learn as you progress through the textbook. Multiple
opportunities are provided to confirm learning as you explore the content. Formative assessment includes
the following:
• Check Your Understanding questions
at the end of each chapter section
provide an opportunity to review
what you have learned before moving
on to additional content.
• Build Your Vocabulary activities
review the key terms presented
in each section. By completing
these activities, you will be able to
demonstrate your understanding of
communication terms.
• Review Your Knowledge activities
cover the basic concepts presented in
the chapter so you can evaluate your
understanding of the material.
• Apply Your Knowledge activities
challenge you to relate what you
learned in the chapter with your own
ideas, experiences, and goals.
• Communication Skills activities
provide ways for you to demonstrate
the literacy and career readiness skills
you have mastered.
• Teamwork activities encourage a
collaborative experience to help you
learn how to interact with other
students in a productive manner.
s
Check Your
Understanding
1. List three major
types of business in the
private sector.
2.
What is the
difference
between businesses
in the public and private sectors?
3. Name
two examples of intermediary
businesses.
4.
Which countries
collaborated to develop
NAICS?
5. Identify the three
cate
tegories of customers
businesses serve.
Build Your
Vocabulary
As you progress through this
course, develop a
personal
glossary of
key terms. This will help you
build your voca
bulary and prepare you for a career.
Write a definition for each of the following terms and
add it to
your personal glossary.
for-profit business
not-for-profit
organization
producer
extractor
manufacturer
intermediary
wholesaler
retailer
service business
North American Industry
Classification System
(NAICS)
consumer market
business-to-consumer
(B2C)
business market
business-to-business (B2B)
government market
institution
Section
4.1
Review
to-consu
mark et
to-business
ent
ma rk
et
4.
NAICS ?
5.
Identif
y the
thre e
ca
gor ies o
f custome rs
produce
r
busines
t
m
to
e
t ac t
busin
Review Your Knowledge
1.
Explain
promotion
as one
of the
four
Ps of
marketing.
2.
Describe each of
the
elements of
the
communication
process.
4.
Differentiate between
proactive
public
relations and
reactive
public
relations.
3.
Describe the
of
integrated
marketing
communications..
5.
How do
oes
AIDA
apply to the
promotional
mix?x
6. Organizational
What
are the
steps
for cre
eatting
an
advertising
camp gn
7.
Why is it
important to
identify
the
targetbusiness,eoaafniaand?adveiproduction,ign?
au
udienc
vert
sing
campa
8.
Describe
the
four
elements
thebusinessegulature
classic
structc
rtisement.
9.
How
does
the
adbusinessgcaof
ve
sin
indu r
lf r
e?
10.
Explaexperiencesvertritsiinstyle?nabestneyfitseof-ciety.what
in ho
ow ad
g
so
2.
D
4 .
Diff e r
e n t i at
e bet
we e n
pr oa c t i
v e pu
b l ic r e
l a t i
3. D
es cri
be t h e
c o nc e
p t o f
in te g r
at e d m
a rk et
in g c o
mm un
ic at i o
n s
5 . H
o w d
es
AID A D D a p
pl y to
t h e
pr o m ot
i o n a l
mi ?
6.
Wh at a r e
t h e
st e p s f o
r cr a
i n g a
n a d
ve r t i s in
g c a
mp a i g n
?
7
. Wh
y i s
h h
i t
im p o r
ta n t to
id e n
t if y t h
e ta r
get a
di e nc e
a n a d
ve r t i s
in g c a
mp a i g
n ?
8.
D es
cri be t h
e f o
ur e l e m
e n ts o
f t h e
cl ass i c
st ru t
ur e o f
a n a d
ve r t i s
e m e n t
9.
H o w
d o es t
h e a d
ve r t i s
in g in
du st r y
se lf
1 0
Ex pl a i
n h
d
ve r t i s
e m e n t
g
du st r y
se lf
1 0
Ex pl a i
n h o
d
139
8 9. Explain the importance of teams
10. Define the role of a mediator.concept
Apply Your Knowledge 1. structure supports the four functions of which are
finance, marketing, and management. Choose a with which you are familiar.
Write an essay examining the organizational structure of the business. Describe how the
organizational structure of the supports the four functions of business.
2. Recall your personal participating in a group or organization. Identify one person
from your experiences who was a memorable leader. Explain made this person a good or bad
leader. What was his or her leadership Describe the person’s leadership traits and skills.
3. Discuss time-management strategies with group friends or family members. Make a list
of the techniques and tips that come up in the discussion. Describe how some of the time-
management techniques can be used in a workplace. How can these skills be used to help an
employee prioritize tasks and maintain schedules to meet goals? What can you do to improve
your time-management skills?
4. Collaboration skills are skills that enable individuals to work with others to achieve a
common goal. This includes sharing ideas and compromising for the greater good of the team.
Acquiring collaboration skills will help you be a successful team member. Explain how you
could demonstrate collaboration skills through teamwork.
5. The conflict-solving model is a helpful guideline when confronting a conflict within a team.
Using the conflict-resolution model in Figure 7-8, write a script that could be used to bring
consensus on a team challenge of selecting a new meeting time.
404
Chapter 19 Personal
Banking
and Investments
Communication Skills
Speaking.
Select
three of
your
classmates
to
participate
in
a discussion
panel.
Acting
as the
team
leader,
name
each
person
to a specific
task
such
as time-keeper,
recorder,
etc.
Discuss
the
topic
of
investing
for
your
future.
Keep
the
panel
on task
and promote
democratic
discussion.
The recorder
should
make
notes
of
important
information
that
was
discussed.
The notes
should
be edited
and
a final
document
created
for
distribution
to the
class.
Reading.
Select
several
chapters
of
this
textbook.
Identify
two generic
features
that
are used
in
each
chapter.
Compare
and contrast
how each
feature
is used.
Why
do
you
think
the author
chose those
particular
features
to apply
in
multiple
chapters?
Writing.
Attending
to your
personal
and
financial
well being
is an
important
step
in becoming
a
contributing
member
of
society.
Why
do you
think
it is
important
to
create an
investment
plan
while
you
are
still in
high
school?
What
advantages
can
starting
a plan
now
provide
you
as an
adult?
Internet
Resis
earch
Opening
a student
checcking
account.
Search
checcking
accounts..
Record
the
URL
of the
opening
a
basic
checcking
account
with
no
exercise,,
wriite
the
information
on
a separate
checking
account.
To
protect
again
t
id n
this sheet
of
paper.
If
the webs
per
practicindividualse,ittehesachoseeciaailodseforattye.numbecruiconetaayogprannineAp.onocurittteirwrofttsnemerqquirerehttefesattsccksonmintneudstsrefffoathtnkbaeqqueeaachrurfeExiuo.fifindrorganizationuiratnkhritobebairtrmDescribeeeteeetphhrrnnumatnxteepresthfomploInaftdooLicent,astttefelt.hioeetteetbshhhunsttobywebslimiccaInif
Maintaining
a
studtransferringitechesrmiets,t.taimprovementteorciwnetgqyoyompplicestebannknlinwshich
checking
accoun could
potentially
open
a student
cking
ch
account
with
the
bank
Identify
th US S i
College
and Career
Readiness
e st m
e n t pl
a
g
a n
st a r t i n
g a pl a
n n o w o o
pr ov
id e yo
u as a n
a d ul
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et
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earctotal
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ea rc
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te n e
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nd a ba
nk t h
at o f
e r s st ud
e n
ch e kin
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R e c o
rd t h e
URL
o f t h e
we
i e f o r
t h e ba
nk . Ex
a min
e t h e
r e ui
e m e n
s
o p
e n in g a
ba s ic
ch e
kin g a
cc o un
t w i t h
n o limi
t o n
t h e nu
be
r o f ch
e k s w
r i te n
. A s a
pr a c
e x e rci
se w
r t e t h
e in f o
rm at i o
n o n
a se p a
r a te s h
eet o f
p a p e
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i s r e u
s d
f o r o p
e in g a
ch
e c kin
g a cc o
un t. T
o pr ot
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t, d o n
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the legal responsibilities
Money Supply.
The supply the amount of money available at any given time in
an economy. The money supply has three measures. M1 is the most commonly used measure of
the money supply. It is the money we use for everyday transactions. Using the Internet, research
M1, M2, and M3. Evaluate the validity and reliability of your sources. Next, create chart to
explain what each is and its importance to the money supply for the US economy.
Teamwork
Financial exchange is the process of money from one or to
another. Working with your team, create a new form of financial exchange. how money
is exchanged with this new form. How is your new form an over current forms of
financial
exchange?ecking
Communication Skills
Writing.
Generate your own ideas relevant to using financial exchange in an
appropriate manner. Use multiple authoritative print and digital sources and
document each. Write several paragraphs about your findings to demonstrate your
understanding about the topic.
Reading
R i
C ll
Assess Your Progress