Copyright Goodheart-Willcox Co., Inc. Chapter 14 Internet and the World Wide Web 577 Extensible markup language (XML) is a language that was designed to store and transport data. It is similar to HTML, but was designed to be descriptive so it can be read by both humans and computers. XML focuses on what data is, while HTML focuses on how data looks. There are software applications for building web pages, such as Adobe Dreamweaver and CoffeeCup. These are known as WYSIWYG editors, which stands for “what you see is what you get,” because you are able to design a web page in an environment that shows how the web page will look. The software also inserts the HTML tags for you. To learn more about programming web pages, visit the W3 Schools website (www.W3Schools.com). This is a free web-development resource. There are tutorials with many examples, language reference documents, and certifi cation tests. Web 2.0 Web 2.0 is a movement that promotes increased use of multimedia and social networking on the web. Web 2.0 describes websites that provide more opportunity for people to collaborate rather than simply read static pages, as originally found on the web. The term is used to describe how the web has evolved since it was created. Twitter is an example of Web 2.0, as shown in Figure 14-11. A major advancement of web design that led to Web 2.0 was the ease of incorporating multimedia. Multimedia, or many media, is a combination of text, video, graphics, animations, audio, and user interaction. There are Goodheart-Willcox Publisher Figure 14-11. Web 2.0 promotes the use of multimedia and social networking, such as Twitter. Promotional Specialist Using social media, promotional specialists advertise their businesses on a variety of electronic platforms to attract visitors to their events and locations. They maintain web presence and offer special deals for visitors to their sites. These specialists must be sure to make their promotions stand out in a culture of information overload. Career Career Skills Skills