Career Planning Chapter 1 Preparing for Your Career Chapter 2 Soft Skills Chapter 3 Personal Brand Why It Matters Success in the workplace requires early and diligent planning. Understanding the job-search process can help you pursue the career path that you have set out to follow. However, a lack of direction and focus will hinder your ability to search for, locate, and apply for jobs that will lead to a fulfilling career. The job-search process requires that you assess your aptitudes, abilities, personality, and values as you apply for positions. Evaluating your soft skills and hard skills will help you market yourself and become a successful candidate for employment. In addition, establishing your personal brand will help identify who you are as a job candidate. After your evaluation is complete, you will be ready to create a career plan that can take you one step closer to your goals. Each of these activities can help you market yourself and become a successful candidate for employment. UNIT 1 1 Copyright Goodheart-Willcox Co., Inc.