Copyright Goodheart-Willcox Co., Inc. Chapter 5 Satisfying the Fashion Market 91
[TC]2 researches high-tech innovations in apparel production equipment
and processes, and helps the industry implement them. By pooling industry
resources, fi nancial responsibility and leadership are spread throughout the
industry so all members can keep up with the dynamic speed of change in
the industry worldwide. Because companies do not work independently from
each other, there is also no duplication of research. These factors improve
industry unity and strength.
[TC]2 operates a facility in Cary, North Carolina. It does research for
emerging technologies and business processes in the industry. It also serves
as an education and demonstration center for the latest soft goods production
innovations. Its recent efforts have included digital textile printing, 3-D body
scanning technology, body size and shape analysis for better-fi garments, fitting
new product development, confi research contracted to provide solu- fidential
tions for companies, and supply chain consulting. Educational seminars take
advantage of a teaching factory on site.
Additional cooperative efforts are underway among businesses, gov-
ernment, and academia. Cooperative research often occurs when industry
resources provide funding for research conducted in university labs. Regional
collaborative networks of manufacturers, retailers, and educators exist in var-
ious parts of the U.S. These networks seek funding for educational outreach,
research, and service to the industry.
The National Textile Center (NTC) is a federally funded research consor-
tium of several universities. It provides academic research to help the U.S.
textile/apparel chain be strong and competitive. To this end, the schools share
personnel, equipment, and facilities. They have worked on projects about the
engineering of fi bers, yarns, and fabrics. They have also worked on garment
engineering and computer systems to promote rapid response to customer
needs and linking specifi apparel brands with sets of images. fic
Exciting innovations are occurring through partnerships to make the U.S.
textile/apparel industry a world leader in the future!
Made in U.S.A. Awareness
The consuming public has little awareness of how innovative the U.S. indus-
try has become. This, therefore, requires supplemental promotion to tell
consumers the story about the industry’s excellence. Communication efforts
place emphasis on the industry’s technology upgrades and its concern to meet
market demand challenges with top-value products.
The Crafted with Pride in U.S.A. Council (CWP) was formed in the 1980s
to strengthen the competitive position of the U.S. soft goods chain against
goods made in and imported from other countries. CWP sponsored national
television promotions to encourage consumers to buy American-made tex-
tiles, apparel, and home furnishings.
Efforts still aim at reinforcing the high image that American consumers
have of goods produced in the United States, such as having quality materi-
als and construction, dependable fi t, and a broad range of styling. Published
articles and Internet sites and videos encourage consumers to buy American-
made products—stressing the importance of soft goods manufacturing to the
[TC]2 researches high-tech innovations in apparel production equipment
and processes, and helps the industry implement them. By pooling industry
resources, fi nancial responsibility and leadership are spread throughout the
industry so all members can keep up with the dynamic speed of change in
the industry worldwide. Because companies do not work independently from
each other, there is also no duplication of research. These factors improve
industry unity and strength.
[TC]2 operates a facility in Cary, North Carolina. It does research for
emerging technologies and business processes in the industry. It also serves
as an education and demonstration center for the latest soft goods production
innovations. Its recent efforts have included digital textile printing, 3-D body
scanning technology, body size and shape analysis for better-fi garments, fitting
new product development, confi research contracted to provide solu- fidential
tions for companies, and supply chain consulting. Educational seminars take
advantage of a teaching factory on site.
Additional cooperative efforts are underway among businesses, gov-
ernment, and academia. Cooperative research often occurs when industry
resources provide funding for research conducted in university labs. Regional
collaborative networks of manufacturers, retailers, and educators exist in var-
ious parts of the U.S. These networks seek funding for educational outreach,
research, and service to the industry.
The National Textile Center (NTC) is a federally funded research consor-
tium of several universities. It provides academic research to help the U.S.
textile/apparel chain be strong and competitive. To this end, the schools share
personnel, equipment, and facilities. They have worked on projects about the
engineering of fi bers, yarns, and fabrics. They have also worked on garment
engineering and computer systems to promote rapid response to customer
needs and linking specifi apparel brands with sets of images. fic
Exciting innovations are occurring through partnerships to make the U.S.
textile/apparel industry a world leader in the future!
Made in U.S.A. Awareness
The consuming public has little awareness of how innovative the U.S. indus-
try has become. This, therefore, requires supplemental promotion to tell
consumers the story about the industry’s excellence. Communication efforts
place emphasis on the industry’s technology upgrades and its concern to meet
market demand challenges with top-value products.
The Crafted with Pride in U.S.A. Council (CWP) was formed in the 1980s
to strengthen the competitive position of the U.S. soft goods chain against
goods made in and imported from other countries. CWP sponsored national
television promotions to encourage consumers to buy American-made tex-
tiles, apparel, and home furnishings.
Efforts still aim at reinforcing the high image that American consumers
have of goods produced in the United States, such as having quality materi-
als and construction, dependable fi t, and a broad range of styling. Published
articles and Internet sites and videos encourage consumers to buy American-
made products—stressing the importance of soft goods manufacturing to the