Copyright Goodheart-Willcox Co., Inc. 94 Fashion Marketing &Merchandising
polyester fabrics. This fi ber is physically and chemically comparable to fiber
made from new material, and production costs are about the same. The mate-
rial can be continually recycled so it never goes to a landfill.fi
The industry is trying to avoid making waste by fi nding substitutes for pol-
lutants and reducing the amounts of chemicals used. It is striving to recycle
existing waste whenever possible, and reduce costs while being environmen-
tally responsible. Some textile/apparel colleges offer curriculums for students
to earn sustainability certificates. fi Courses include sustainable design, sustain-
able fashion technology and product development, sustainable marketing and
entrepreneurship, eco-materials and labels, and others.
Summing It Up
If businesses satisfy market demands, total market growth will occur, and
successful companies will have larger market shares. Market segmentation
identifi target niches through demographics, psychographics, and fies other
means. Also, several different methods of conducting market research help
companies gather and analyze information relating to particular markets.
Products are then developed to satisfy market needs.
Electronic information systems provide accurate, fast information that
helps companies make smart decisions. Product codes are printed onto
machine-readable merchandise tickets, and scanners automatically record
all information into computer systems. Radio frequency and other automatic
identifi methods are popular. fication
Disadvantages of the technology include high financial cost, inability to
function during power or system failures, and human errors of data entry.
The disadvantage of hardware and software suppliers having their own sys-
tems has been corrected with open systems that offer compatible components.
Additionally, standardized computer language and business transactions
make electronic data interchange possible. This allows linked companies to
automatically transmit communications.
Companies within the segments of the textile/apparel industry are col-
laborating to achieve industry excellence and consumer satisfaction. Quick
response pulls products through linked partnership chains from point-of-sale
data that indicates actual demand in the market.
The Textile/Clothing Technology Corporation, [TC]2, is a cooperative effort
to research and implement high-tech innovations. Other partnerships com-
bine the industry, government, and academia in various ways to strive toward
the U.S. textile/apparel industry being a world leader.
Through cooperative efforts, public awareness campaigns inform the con-
suming public of improvements to the industry’s image. Also, there are seri-
ous efforts directed toward ethical, socially responsible, and environmental
concerns among businesses.
polyester fabrics. This fi ber is physically and chemically comparable to fiber
made from new material, and production costs are about the same. The mate-
rial can be continually recycled so it never goes to a landfill.fi
The industry is trying to avoid making waste by fi nding substitutes for pol-
lutants and reducing the amounts of chemicals used. It is striving to recycle
existing waste whenever possible, and reduce costs while being environmen-
tally responsible. Some textile/apparel colleges offer curriculums for students
to earn sustainability certificates. fi Courses include sustainable design, sustain-
able fashion technology and product development, sustainable marketing and
entrepreneurship, eco-materials and labels, and others.
Summing It Up
If businesses satisfy market demands, total market growth will occur, and
successful companies will have larger market shares. Market segmentation
identifi target niches through demographics, psychographics, and fies other
means. Also, several different methods of conducting market research help
companies gather and analyze information relating to particular markets.
Products are then developed to satisfy market needs.
Electronic information systems provide accurate, fast information that
helps companies make smart decisions. Product codes are printed onto
machine-readable merchandise tickets, and scanners automatically record
all information into computer systems. Radio frequency and other automatic
identifi methods are popular. fication
Disadvantages of the technology include high financial cost, inability to
function during power or system failures, and human errors of data entry.
The disadvantage of hardware and software suppliers having their own sys-
tems has been corrected with open systems that offer compatible components.
Additionally, standardized computer language and business transactions
make electronic data interchange possible. This allows linked companies to
automatically transmit communications.
Companies within the segments of the textile/apparel industry are col-
laborating to achieve industry excellence and consumer satisfaction. Quick
response pulls products through linked partnership chains from point-of-sale
data that indicates actual demand in the market.
The Textile/Clothing Technology Corporation, [TC]2, is a cooperative effort
to research and implement high-tech innovations. Other partnerships com-
bine the industry, government, and academia in various ways to strive toward
the U.S. textile/apparel industry being a world leader.
Through cooperative efforts, public awareness campaigns inform the con-
suming public of improvements to the industry’s image. Also, there are seri-
ous efforts directed toward ethical, socially responsible, and environmental
concerns among businesses.