291 Copyright Goodheart-Willcox Co., Inc. Chapter 9 Tobacco and Vaping even mention tobacco, but advertise upcoming events where people promote or give away tobacco products. Young people may see these posts and not even recognize they are sneaky attempts at getting people to try tobacco products (Figure 9.15). People often look to celebrities on social media for ideas about new hairstyles, fashionable clothing, and lifestyle choices, such as using tobacco. Young people also imitate the behaviors of their peers on social media. Social media only tells a small portion of a person's story, however. It may not capture the serious health consequences of tobacco use immediately and in the future. Young people are more likely to try new products after seeing ads or their role models using them. Television shows and movies also expose many young people to tobacco products. In fact, 26 percent of movies rated G, PG, or PG-13 show tobacco use. It may seem harmless to see smoking or vaping in a TV show or movie. Research shows, however, that young people who see tobacco use in movies are more likely to start smoking or vaping. Substance Use Disorder Most people cannot use tobacco products in a casual way. It is much more likely that a person will develop a substance use disorder from using tobacco products. A substance use disorder occurs when a person continues consuming a substance, such as nicotine, regardless of its negative effects on the body and areas of a person’s life. It involves a person’s recurrent use of substances, repetition of behaviors that lead to health issues, and an inability to meet responsibilities at home, school, or work. A substance use disorder is a mental illness that requires professional treatment to break the addiction. It sometimes occurs with other mental illnesses, such as major depressive disorder and anxiety disorders. Two or more mental illnesses that occur together are called co-occurring disorders. Shirt: Rvector/Shutterstock.com Movie screen: Margarita Levina/Shutterstock.com Newspaper: yekaterinalim/Shutterstock.com Anti-vape symbol: Siberian Photographer/Shutterstock.com Tablet: Marish/Shutterstock.com Types of Vaping Ads to Which Young People Are Exposed 35.8% of ads are from the Internet 25.0% of ads are from newspapers and magazines 34.1% of ads are from movies and television 52.8% of ads are from retail Figure 9.15 Young people are exposed to various forms of advertisements that advertise tobacco products.