13
Chapter 1 Online Presence
Followers
When using LinkedIn, you have connections.
When using Twitter, you have followers who read
your Tweets. Followers are Twitter members
who view another user’s Tweets in their own
Twitter feed. When public profi les are used, you
can follow anyone. At the same time, anyone
can follow you without exchanging invitations.
However, if desired, users may “block” a person.
A private profi le will allow you to approve follower
requests. If you want to follow someone who has
a private profi le, you will have to send the user a
follower request and wait for it to be approved.
You will want to gain followers and hold
a professional audience through your Tweets.
There are no advertisers allowed to promote or
market items on the site directly. However, some
individuals use Twitter to promote products and
services via links. Users can Tweet using links
that direct others to their professional portfolio
and more information.
With the limited number of characters for
each Tweet, users incorporate links to their blogs
or websites by reducing the length of long links
using URL shortening services, such as TinyURL.
These services create shortened versions of long
Career Portfolio
Overview
When you apply for a job, you will need to show others how
you are qualified for the position. In order to do this, you will need
to create a portfolio. A portfolio is a selection of related materials
that you collect and organize to show your job qualifications, skills,
and talents. For example, a certificate showing you have completed
your Microsoft Office Specialist (MOS) certification could help you
get a job at a local newspaper. An essay you wrote about protecting
native plants could show that you are serious about eco-friendly
efforts and help you get a volunteer position at a park.
Two common types of portfolios are printed portfolios and
electronic portfolios (e-portfolios). E-portfolios are sometimes called
digital portfolios. A printed portfolio is placed in a binder or folder
and carried into an interview. An e-portfolio is used to electronically
distribute your portfolio to interviewers and hiring managers.
1. Using the types of portfolios described in Figure 1-5, select the
one that is most appropriate for you.
2. After you have decided whether you will create a printed portfolio
or an e-portfolio, conduct additional research on components
that will be necessary to show your best qualifications.
3. Next, in a separate document, create a checklist. As this portfolio
will be created over the course of this class, it will be helpful to
have a checklist of items that you intend to include. This checklist
will be a work in progress. Use it each time you think of something
else that you would like to show a potential employer. This
checklist will also serve as an outline for your table of contents
when you assemble the final product.
l i g h t p o e t/Shutterstock.com