Digital Citizenship Digital citizenship is the standard of appropriate behavior when using technology to communicate. Good digital citizenship focuses on using technology in a pos- itive manner rather than using it for negative or illegal purposes. People who participate in the digital soci- ety have a legal responsibility for their online actions, whether those actions are ethical or unethical. Company Equipment Company equipment is designated for business-related functions, not for personal use. Office equipment includes desktop computers, phones, and photocopy machines. This equipment is provided to employees to improve efficiency. In many cases, it would be impossi- ble for an employee to perform his or her job without it. Many businesses have codes of conduct that outline employee guidelines for visiting websites and rules for downloading to company computers. These rules protect the business’ computer system and its private information. Company-owned mobile devices, such as smart- phones or tablets, are also company property and should not be used for personal reasons. Company policies for appropriate communication and workplace behavior should be followed at all times. Software Downloads It is unethical and illegal for an employee to download software that has not been purchased and registered by the employer. When buying software, a license is purchased. A license is the legal permission to use a software program. All software has terms of use that explain how and when the software may be used. Piracy is the illegal copying or downloading of software, files, or other protected material. This includes scanning or downloading images or music. Social Media Slipup An aspiring musician was looking for summer work in an effort to help offset some of the costs of his tuition for college. He was accepted to an expensive university that focused primarily on the performing arts. He was willing to take any job that came his way. Working during his time off would help him pay tuition, even if he did not particularly enjoy the work. After countless job applications, and to help relieve some of the negativity brought on by his lack of employment, he wrote a song about why he felt he was being overlooked for jobs. Being a performing-arts student looking to build his portfolio, he recorded a video of himself singing it to post to his YouTube account. In the video, he strummed his guitar and sang recently penned lyrics about the types of people who get hired instead of him. He described them using satirical language and criticized them. In his song, he suggested that most companies are only willing to hire people who “look the part” and not necessarily the “most deserving.” The video became somewhat of a hit on YouTube. It was viewed by thousands of people, most of whom had positive comments regarding the structure and composition of the song. Hundreds of people began sharing it across multiple social networking sites. Eventually the video made its way to a university social networking page where it was seen by one of the student’s professors. This professor had previously agreed to serve as a reference for the young musician, but changed his mind after seeing the video. The professor sent an e-mail to his student explaining that he saw the video and found it embarrassing. He then asked the student to remove him from his list of references out of concern to his own professional reputation. Networking is an important part of the job search. It is about establishing references that can lead to potential career or job opportunities. Damaging a relationship of an important reference can create additional obstacles in a job search that job seekers may struggle to overcome. Christian Kieff er/Shutterstock.com Copyright Goodheart-Willcox Co., Inc. 27 Chapter 2 Workplace Success Social Media Slipup Real-world examples illustrate the importance of mastering social media and creating a positive online presence. Impulsive postings and other negative online behaviour can cost a job applicant a career opportunity. These cases exemplify the repercussions of acting before thinking when post- ing on social media. The Best App for That These helpful hints recommend smartphone apps that will make connecting to a career a more effi- cient process. Downloading apps can save time and make employment documents available when access to a laptop computer is not convenient. End-of-Chapter End-of-chapter material provides opportunity for review and application of concepts. • A concise Summary reiterates the chapter outcomes and provides a brief review of the content for student reference. • Glossary Terms identify vocabulary presented in the chapter to reinforce importance of career-ready terms that are needed in the job search. • Review questions highlight basic concepts presented in the chapter so students can evaluate understanding of the material. • Application activities challenge students to self-reflect on who they are as a potential job candidate. • Workplace Connection activities provide opportunity for self-assessment as content is presented. A total of 54 activities invite students to record their personal reactions, research, and responses to scenarios encountered during the job application process. These activity files can be downloaded from the Online Learning Suite. ddi i l b l i j b h h j b k l dditi l b t l i j b h th t j b k t l t Nontraditional Résumé Not all résumés will follow a traditional résumé format. For example, if a person were applying for a job as a website developer, he or she may choose to create an online résumé to reflect his or her abilities with creating and maintaining environments. Similarly, if a person were for a graphic design position, he or a highlights his or her a Two common types of nontraditional are web-based and visual.l.asiv Web-Based Résumé When preparing a résumé portfolio or personal website, document as a web page Microsoft Word. Select the Save As option in Word to display the Save As dialog box, and then choose Web Page or Single File Web Page from the of HTML version of your document, wiilll in a web browser when This of will look similar Word version, as matting was applied decide your résumé as a web page, portfolio so documents convenient place.. Rather than just saving as a web page, may a site-based résumé. This type of résumé serves as its own and can be highly designed to include various types of content, such as images, sound clips, and video clips. A job seeker can use a web-based résumé to display his or her design abilities, technical skills, or other tal- ents and experience. For example, a musician can post sound or video clips of past performances directly to his or her résumé website. Similarly, a web developer can include a demo of a program he or she created. There are many free templates available online that can help you get started. Before you create this type of résumé, conduct research to make sure this format is appropriate for the job you seek. It is a good idea to have both a web- page résumé and résumé website available for potential employers. If you use a web-based résumé, add a link to it in your professional e-mail signature block. Visual Résumé A creative way to highlight your résumé is to create a visual résumé. A visual résumé is one that presents information in a graphically appealing format. An infographic résumé is a visual résumé in which the content is displayed using a combination of words and graphics to present information clearly and quickly. Others can view your information without having to read through many lines of text. There are many websites that offer templates for visual résumés for free or at a minimal cost. This makes it practical for anyone to create a visually appealing document. 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A personal brand reflects a person’s professional aptitudes, skills, abilities, personality, and values. U 2 List steps for creating a personal brand statement. Four steps that can be taken to create a personal brand statement are defining who you are as a professional, listing your soft skills and hard skills, creating short phrases describing how you work, and compiling the information to make a concise statement. U T E Explain the purpose of a personal commercial. A personal commercial is a rehearsed introduction that includes brief information about a person’s a snapshot of his or her career goals. Also known as an elevator speech, a personal commercial can be delivered in person, or a stand out from the crowd by filming a personal commercial, posting online, and including URL on employment documents. Glossary Terms personal brand personal brand statement personal commercial Review 1. How can performing a self-assessment help when defining your personal brand? 2. When creating a personal brand statement, what types of words should be chosen? 3. How can you find brand keywords that will help you create your personal brand statement? Copyright Goodheart-Willcox Co., Inc. 45 Chapter 3 Personal Brand vii