Chapter 3 Personal Brand is a new chapter that explains personal branding and the importance of a 30-second elevator speech. Students have an opportunity to self-evaluate and start the creation of their personal brand, which will help form the reputation they build in the workplace. They also have an opportunity to write a personal brand statement that can be used on employment documents. Chapter 4 Your Online Presence is a combination of Chapter 1 in the previous text with additional new material. Instagram was added to expand coverage of social media accounts that can be used for online presence. Chapter 5 Networking for Your Career was formerly Chapter 3. This material has minor updates and revisions. Chapter 6 Protecting Your Identity was Chapter 2 in the previous edition. It was moved to more accurately reflect the progression of events that happens in this unit. New, updated content is included that discusses public Wi-Fi hotspots, ransomware, session hijacking, and securing a computer or mobile device. Chapter 7 Résumés was formerly Chapter 6. Minor updates were made to reflect current practices for résumé creation. Chapter 8 Cover Letters was formerly Chapter 7. Minor updates were made to reflect current practices for cover letter creation. Chapter 9 Applying for Jobs was formerly Chapter 8. Updates were made to include the creation of a job-tracking spreadsheet to be used when applying for jobs. Chapter 10 Preparing for the Interview was Chapter 9 in the previous edition. Discussion of mock interviews was moved to this chapter for a more logical flow of material. Minor updates were made to the remainder of the chapter. Chapter 11 The Interview was Chapter 10 in the previous edition. Minor changes and updates were made. Chapter 12 Evaluating the Interview was Chapter 11 in the previous edition and remains largely intact. However, an additional visual aid was added to outline commonly used post-interview techniques. Chapter 13 Your First Day on the Job is a hybrid chapter comprised of various information from chapters in the previous edition and new information, such as onboarding. Chapter 14 Starting Your Career is a new chapter that introduces the importance of performing as a professional in the workplace. Understanding workplace expectations, as well as learning to work with multigenerational coworkers, is much- needed preparation for those who will be entering the workforce. New Social Media Slipup feature illustrates realistic examples of job applicants who failed to properly use social media. Impulsive postings and other negative online behaviour robbed them of career opportunities. These cases exemplify the repercussions of acting before thinking when posting on social media. Totally revised Career Portfolio features have been expanded to cover specific details important to the creation of a career portfolio. This information will guide students as they build a polished portfolio that they can use when applying for positions. Enhanced end-of-chapter activities challenge students to self-reflect on topics introduced in the chapter. Retrospection helps to focus on what qualities or skills an individual needs to develop to prepare for a career. Revised checklists throughout the chapters serve as job-search management tools to help organize and prioritize important tasks. Creation of a job-tracking spreadsheet and development of a Sunday Evening plan are examples of ways job seekers can remain focused and successful. Connect to Your Career activities have been renamed Workplace Connection. These are improved and moved from placement in the content to the end of the chapter. A total of 54 activities invite students to self-assess and record their personal reactions, research, and responses to scenarios that will be encountered during the job-application process. ix
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