Unit 2 Career Readiness
Copyright Goodheart-Willcox Co., Inc.
The symbols used to indicate a trademark or service mark are
called graphic marks. Some graphic marks can be used without being
formally registered, as shown in Figure 10-1.
A licensing agreement is a contract that gives one party permission
to market, produce, or use the product or service owned by another
party. The agreement grants a license in return for a fee or payment.
When buying software, the purchaser agrees to follow the terms of
a license. A license is the legal permission to use a software program.
software may be used. Figure 10-2 explains the characteristics of
different software licensing.
Figure 10-2. Each type of software has specific licensing permissions.
Characteristics of Software Types
For-Purchase Freeware Shareware
Cost • Must be
• Demo may
• Never have
to pay for it
• Free to try
• Pay to
Features • Full
Figure 10-1. Graphic marks are symbols that indicate legal protection of
Correct Usage of Graphic Marks
Trademark, not registered
Service mark, not registered