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Chapter 10 Product, Price, and Place
Design the Product
After proving the new product meets the needs of the market
and can be sold at a profit, it is time to design the product. This is
the stage where the idea is converted into reality. During the design
phase, details of how to produce the product are planned. Product
branding is also part of the design phase. Usually numerous designs
are completed and evaluated.
Social media can give an
entrepreneur insight into
potential customers’ needs
and wants.
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