275
Section 10.1 Product
Checkpoint 10.1
1. Explain the difference between tangible and intangible.
2. What is the product mix?
3. List three product-positioning strategies.
4. Why is packaging important to product strategy?
5. List the four steps of the product cycle.
Build Your Vocabulary
As you progress through this text, develop a personal glossary of
entrepreneurship terms and add it to your portfolio. This will help you build
your vocabulary and prepare you for a career as an entrepreneur. Write
a definition for each of the following terms, and add it to your personal
entrepreneurship glossary.
product mix
product line
product positioning
brand
branding
logo
tagline
prototype
product life cycle