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Chapter 1 Entrepreneurial Careers
• encourage others; leaders show appreciation, provide rewards, and
motivate others in positive ways; and
• communicate their ideas; leaders are good speakers as well as
good listeners.
Aptitudes and Attitudes of Successful
Entrepreneurs
Aptitudes and attitudes are important when creating a career plan.
Did you know that these are also important traits for an entrepreneur?
Successful entrepreneurs have the aptitude to open a business and
complete the work in their chosen fields. For example, a student with
an aptitude for styling hair might open a salon. A student with an
aptitude for cooking might open a restaurant. A student with an
aptitude for writing might edit and proofread papers as their business.
Your attitude will also make a huge difference in your success as an
entrepreneur. Starting a business is no easy task, but with an aptitude
for it and the right attitude, you can be successful.
Values and Goals of Successful Entrepreneurs
Entrepreneurs know their values and can establish realistic goals
for their businesses. For example, some entrepreneurs may value the
freedom of being their own boss. Others may value the ability to make
a difference in another person’s life.
Without establishing individual values and goals, it will be
difficult to be a successful entrepreneur. You will need to set SMART
goals so that you are able to open and operate a profitable business.
Green Entrepreneurs
Green Certification
Many businesses are focused on offering products and
services that respect the environment. If you are an
entrepreneur selling retail products, consider having
your products certified as sustainable. There are various
organizations, such as Green Seal, that use rigid criteria to evaluate
products for sustainability. If a product meets all of the requirements,
it earns an official green seal of approval. A product with a seal of
approval sends the message that your company values preserving the
environment.