5
Entrepreneurship
Brief Contents
Unit 4
Examining the Four Ps
of Marketing . . . . . . . . . . . . . . . 264
Chapter 10
Product, Price, and Place . . . . . .266
Chapter 11
Promotion and Selling. . . . . . . . .304
Chapter 12
Marketing Plan . . . . . . . . . . . . . .334
Unit 5
Managing the Business . . . . . . 352
Chapter 13
Management Functions . . . . . . .354
Chapter 14
Human Resources Management . .378
Chapter 15
Purchases and Inventory
Management. . . . . . . . . . . . . . . .408
Chapter 16
Risk Management. . . . . . . . . . . .432
Chapter 17
Financial Management . . . . . . . .464
Unit 6
Expanding and Exiting. . . . . . . 486
Chapter 18
Business Growth. . . . . . . . . . . . .488
Chapter 19
Exit Strategies. . . . . . . . . . . . . . . 512
Economics Glossary . . . . . . . . 532
Glossary . . . . . . . . . . . . . . . . . . 536
Index . . . . . . . . . . . . . . . . . . . . . 550
Unit 1
Entrepreneurship . . . . . . . . . . . . 18
Chapter 1
Entrepreneurial Careers . . . . . . . .20
Chapter 2
Business Plan. . . . . . . . . . . . . . . .44
Chapter 3
Ethics and Social Responsibility . . .78
Unit 2
Explore the Opportunities . . . . . 98
Chapter 4
Local and Global Opportunities . .100
Chapter 5
Market Research. . . . . . . . . . . . . 122
Chapter 6
Business Ownership. . . . . . . . . . 156
Unit 3
Building the Business . . . . . . . 186
Chapter 7
Site Selection . . . . . . . . . . . . . . . 188
Chapter 8
Legal Issues . . . . . . . . . . . . . . . . 214
Chapter 9
Business Funding . . . . . . . . . . . .236