xv Copyright Goodheart-Willcox Co., Inc. Maximize the Impact G-W Learning Companion Website Technology is an important part of your world. So, it should be part of your everyday learning experiences. G-W Learning for Entrepreneurship is a study reference that contains activity files, vocabulary exercises, interactive quizzes, and more. Visit www.g-wlearning.com/marketing. G-W Learning provides you with opportunities for hands-on interactivity so you can study on the go. Look for the activity icon in the text next to the following activities: • Chapter pretests and posttests allow you to assess what you know before you begin the chapter, as well as evaluate what you have learned upon completion of your study. • E-flash cards and matching activities for the key terms in each chapter reinforce the vocabulary learned in the text and enable you to study on the go. • Data files for Building Your Business Plan—Putting the Puzzle Together are downloadable, hands-on activities that include a business plan template and a sample business plan to assist you in creating plans for your own business. Goodheart-Willcox QR Codes This Goodheart-Willcox product contains QR codes*, or quick response codes. These codes can be scanned with a smartphone bar code reader to access chapter pretests. For more information on using QR codes and a recommended QR code reader, visit G-W Learning. www.g-wlearning.com *An Internet connection is required to access the QR code destination. Data-transfer rates may apply. Check with your Internet service provider for information on your data-transfer rates.