254 Chapter 10 Product, Price, and Place Copyright Goodheart-Willcox Co., Inc. Features Features are facts about a good or service. For example, a feature of a tablet computer is the size of its display screen. A service feature for the tablet may be available technical support or data services. Sometimes, optional features can be added to a product by customer request. For example, options on an automobile might include a sunroof and leather seats. Options allow consumers to customize products to their specific needs and wants. Extended product features apply after the sale of a good or service. Examples of these are product warranties and guarantees. A warranty is a written document that states the quality of a product with a promise to correct certain problems that might occur. The warranty promises that the manufacturer will replace or repair faulty items. A guarantee is a promise that a product has a certain quality or will perform in a specific way. A guarantee is similar to a warranty, but is not a written document. Usage Usage means the way something is used. Product usage includes the available instructions, installation, and technical support. • Instructions are steps that must be carried out in a specific order to successfully complete a task. • Installation is the act or process of putting an item in a certain place and getting it ready for use. Installation is a service offered with many large or complex products. • Technical support includes the people and resources available to help customers with usage problems. Protection Protection is a broad category that includes safety inspections, packaging, warranties, and maintenance and repair services. The various forms of protection may be intended to protect the product, the user, or both. Green Entrepreneurs Green Entrepreneurs Company Uniforms If your employees or you will be wearing a company uniform, consider purchasing clothing that is made from recycled materials. Some manufacturers are using recycled clothing to produce new clothing. Other manufacturers are reusing over 1 million water bottles a year to produce a recycled fabric used in clothing. Look for the green recycling symbol or ask your supplier to show you clothing produced from recycled materials.