273 Section 10.2 Price Copyright Goodheart-Willcox Co., Inc. Promotional Discount Promotional discounts are offered for a limited time to entice customers to buy during that period. After the promotional period is over, the price goes back to the regular price. For example, a Fourth of July sale may offer 20 percent off an item, but on July 5th, the item is full price. Quantity Discount A quantity discount offers a reduced per-item price for larger numbers of an item purchased. Many companies offer quantity discounts as an incentive for buying more product. The more the customer buys, the more money he or she saves on each item. For example, if a customer buys 48 sweatshirts, the price may be $22 per shirt. If the customer buys 96 shirts, however, the price may be $18 per shirt. Seasonal Discount Seasonal discounts are special prices to encourage customers to buy at off-peak times of the year. For example, swimsuits may be on sale in February because summer is when most swimsuits are purchased at full price. Seasonal discounts can also apply to off-peak days or hours. A restaurant might offer Monday-night specials since Mondays are slow for the restaurant business. Global Entrepreneurs Global Entrepreneurs Mark Zuckerberg In the early 2000s, Mark Zuckerberg was at Harvard University studying computer science and psychology and already had the knowledge to create a website. Little did he know then that in a few years the website he was to create would be the foundation of the multibillion dollar, international corporation Facebook. Facebook was launched on February 4, 2004. Initially, it was only open to Harvard students. In March 2004, Facebook expanded to other Ivy League schools, including Columbia, Yale, Stanford, and NYU. In October 2005, Facebook went global. It expanded to the United Kingdom, Puerto Rico, and Mexico first, followed by other countries. Facebook earns revenue primarily by selling advertisements that are placed on Facebook pages. Over one-third of Facebook’s revenue comes from international sources, and international revenue has been increasing every year. Since its launch in 2004, Facebook has become an essential tool in the world of international advertising.