Chapter 10 Product, Price, and Place Copyright Goodheart-Willcox Co., Inc. 286 College and Career Readiness Communication Skills Speaking. Using the Internet, research information on unique selling proposition (USP). Present your findings to the class using visuals to convey examples to your audience. Listening. Listening combines hearing with evaluating. While your teacher is presenting a lesson, take notes and evaluate his or her point of view about the material that is being presented. What did you learn about listening? EVENT PREP NT EVEN V PREP PREP P CTSOs Community Service Project. Many competitive events for Career and Technical Student Organizations (CTSOs) student competitions offer events that include a community service project. This project is usually carried out by the entire CTSO chapter and will take several months to complete. There will be two parts of the event—written and oral. The chapter will designate several members to represent the team at the competitive event. To prepare for this event, complete the following activities. 1. Read the guidelines provided by your organization. Make certain that you ask any questions about points you do not understand. It is important you follow each specific item that is outlined in the competition rules. 2. Contact the association immediately at the end of the state conference to prepare for next year’s event. 3. As a team, select a theme for your chapter’s community service project. 4. Decide which roles are needed for the team. There may be one person who is the captain, one person who is the secretary, and any other roles that will be necessary to create the plan. Ask your instructor for guidance in assigning roles to team members. 5. Study chapter 3. 6. Identify your target audience, which may include business, school, and community groups. 7. Brainstorm with members of your chapters. List the benefits and opportunities of supporting a community service project. 8. This project will probably span the school year. During regular chapter meetings, create a draft of the report based on direction from the CTSO. Write and refine drafts until the final report is finished.