18 Chapter 1 Entrepreneurial Careers Copyright Goodheart-Willcox Co., Inc. • lead by example a leader does not just tell people what to do, but models the behavior • encourage others leaders show appreciation, provide rewards, and motivate others in positive ways and • communicate their ideas leaders are good speakers as well as good listeners. Aptitudes and Attitudes of Successful Entrepreneurs Aptitudes and attitudes are important when creating a career plan. Did you know that these are also important traits for an entrepreneur? Successful entrepreneurs have the aptitude to open a business and complete the work in their chosen fields. For example, a student with an aptitude for styling hair might open a salon. A student with an aptitude for cooking might open a restaurant. A student with an aptitude for writing might edit and proofread papers as their business. Your attitude will also make a huge difference in your success as an entrepreneur. Starting a business is no easy task, but with an aptitude for it and the right attitude, you can be successful. Values and Goals of Successful Entrepreneurs Entrepreneurs know their values and can establish realistic goals for their businesses. For example, some entrepreneurs may value the freedom of being their own boss. Others may value the ability to make a difference in another person’s life. Without establishing individual values and goals, it will be difficult to be a successful entrepreneur. You will need to set SMART goals so that you are able to open and operate a profitable business. Green Entrepreneurs Green Entrepreneurs Green Certification Many businesses are focused on offering goods and services that respect the environment. If you are an entrepreneur selling retail products, consider having your products certified as sustainable. There are various organizations, such as Green Seal, that use rigid criteria to evaluate products for sustainability. If a product meets all of the requirements, it earns an official green seal of approval. A product with a seal of approval sends the message that your company values preserving the environment.