Entrepreneurship 4e, Instructor Resources
The Instructor Resources contains an assortment of materials that save you time and make it easier to prepare for class, reinforce new concepts, and assess learning:
- Instructor’s Materials
- Answer Keys
- Lesson Plans
- Presentations for PowerPoint®
- NEW! G-W Assessment, a cloud-based assessment platform that can seamlessly integrate with your LMS. No more downloads, uploads, or imports needed! Access G-W Assessments from your Online Instructor Resources.
Visit the How to Navigate Online Instructor Resources Guide for more information.
Table of Contents
Abbreviated Contents
Entrepreneurship 4e, Instructor Resources
- Reminder to Instructors
- Resource Materials
- Unit 1 Fundamentals of Entrepreneurship
- 1 Becoming an Entrepreneur
- 2 Recognizing Opportunities
- 3 Business Planning
- Unit 2 Forming a Business
- 4 Legal Considerations
- 5 Site Selection
- 6 Ethics and Social Responsibility
- Unit 3 Analyzing the Market
- 7 Understanding the Market
- 8 Market Planning
- Unit 4 Developing Marketing Strategies
- 9 Product, Price, and Place
- 10 Promotion and Selling
- Unit 5 Understanding Business Financials
- 11 Business Funding
- 12 Financial Operations
- Unit 6 Managing the Business
- 13 Management Functions
- 14 Human Resources Management
- 15 Purchases and Inventory Management
- 16 Risk Management
- Unit 7 Growing the Business
- 17 Communication Skills for Entrepreneurs
- 18 Business Growth