Author: Cindy Quinlan, Judy Commers, and Brenda Clark

Entrepreneurship introduces students to the risks and rewards of business ownership with a project-based pedagogy and a foundation in economic concepts. Students are guided through the elements and creation of a business plan, using a step-by-step narrative for selecting an idea for a business, social and ethical responsibilities, start-up options for the new business, operating the business, and expanding and exiting the business. The third edition reflects current business concepts such as trade agreements and trade barriers, the promotional mix, and insurance practices. Correlated to the YouScience Industry Certifications Entrepreneurship exam, the MBA Research Center’s Assessment of the Skills and Knowledge of Business (A*S*K) Concepts of Entrepreneurship Exam, and Certiport’s Entrepreneurship and Small Business 2.0 Exam.

This EARLY RELEASE Online Textbook will be replaced with the Reflowable Online Textbook, coming soon!

Table of Contents

Abbreviated Contents

Entrepreneurship 4e, Online Textbook

• Front Matter
• Unit 1 Fundamentals of Entrepreneurship
• • 1 Becoming an Entrepreneur
  • 2 Recognizing Opportunities
  • 3 Business Planning
• Unit 2 Forming a Business
• • 4 Legal Considerations
  • 5 Site Selection
  • 6 Ethics and Social Responsibility
• Unit 3 Analyzing the Market
• • 7 Understanding the Market
  • 8 Market Planning
• Unit 4 Developing Marketing Strategies
• • 9 Product, Price, and Place
  • 10 Promotion and Selling
• Unit 5 Understanding Business Financials
• • 11 Business Funding
  • 12 Financial Operations
• Unit 6 Managing the Business
• • 13 Management Functions
  • 14 Human Resources Management
  • 15 Purchases and Inventory Management
  • 16 Risk Management
• Unit 7 Growing the Business
• • 17 Communication Skills for Entrepreneurs
  • 18 Business Growth
• Glossary
• Index