Chapter 13 Creating Solutions
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what others have done and what people
want from the solution.
Ideation is a free-flowing activity.
Ideas must be able to flow without others
shooting them down. In ideation, all ideas
are good ideas. There are no right or wrong
answers. It is important to record (sketch
or write down) all ideas. Ideas seeming
silly or wild at first might make more sense
later. If you do not record them, you might
forget some good ideas.
The environment you use to create
solutions is very important. You must be
able to concentrate on the problem. In
front of the television at home might not be
the best place to focus on creating ideas.
Many designers find quiet places to work.
They might leave their offices and work
outside or in a library. See Figure 13-4.
The only things needed to create ideas are
a pencil and paper. Ideation can be done
almost anywhere. When creating ideas,
designers often flip through magazines or
Figure 13-3. Unique products are the results of
creativity and imagination. (Patent No. 5,050,855,
U.S. Patent and Trademark Office)
Figure 13-4. Designers often work best in quiet areas away from their offices and desks.
(©iStockphoto.com/LajosRepasi)