4
Welcome to the exciting world of Fashion! where you will get an in-depth look at how the
apparel industries work. Read further to discover key elements that will lead you on the
path to career success and become a better consumer.
1
The Why of Clothes
2
Knowing About Fashion
3
Garment Styles and Parts
One
Clothes and
Fashion
19
18
4 4 4 4
principles of design
design
balance
formal balance
informal balance
proportion
emphasis
rhythm
repetition
gradation
transition
opposition
radial arrangement
harmony
body build
After studying this chapter, you will be able to
ä name the four principles of design.
ä give examples of the use of each principle of design.
ä explain how the principles of design can be used to produce
harmony in clothing.
ä describe apparel outfi
ts that have the best design for various
body shapes.
CHAPTER
12
Principles of
Design
231
230
Trhythm.
he principles of design
are balance, proportion, emphasis, and
They are guidelines for the use of the elements of design:
color, shape, line, and texture. When the elements of design are
used effectively, according to the principles of design, the goal of
harmony is created. This is true for buildings, paintings, landscapes,
interiors, and sculpture, as well as apparel.
Design
is the plan, or artistic arrangement, used to put an idea
together. The process of designing is the selecting and combining of
the design elements according to the principles of design in order to
achieve harmony. The design process is illustrated in
12-1.
Balance
Balance
implies an equilibrium or steadiness among the parts of
a design. It involves the distribution of visual weight and is achieved
by the way details are grouped. Balance brings overall stability to a
design. It produces a feeling of rest or lack of movement.
To achieve proper balance, a garment should have an equal
amount of visual weight on each side. The parts, or spaces, of a garment
Chapter Titles introduce
the topics covered in each
part of your text.
Fashion Terms help
you to build a fashion
vocabulary. They appear
in blue type in the text
where they are defi ned.
d
n:
e
f
s,
a
Chapter Objectives
provide a framework for
concepts and skills you
will learn from studying
the chapter.
Welcome to Fashion!