7
Enhance and Extend Learning
140
17.
Fashion Promotion Comparison.
Compare forms of fashion promotion.
Which form of fashion promotion do you
believe is most effective?
18.
Weigh the Pros and Cons.
In your
opinion, what are the pros and cons of
retail imports?
19.
Analyze Future Retailing.
Predict the
future of retailing. Describe retailing
10 years from now. What factors are
likely to prompt changes in the industry?
Write your answers on a separate sheet of paper.
Matching:
Match the following terms with
their defi nitions.
1. Low-priced articles on which stores make
little to no profi t; used to attract shoppers
into stores.
2. Store merchandise that is constantly in
demand.
3. The retail pricing of merchandise a few
cents less than a dollar denomination.
4. Incomplete assortments of goods that
retailers buy from manufacturers.
5. The difference between the store’s cost
of goods bought and the retail price of
goods sold.
6. A written document authorizing
manufacturers to deliver certain goods
at specifi c prices.
A. odd-fi gure pricing D. basic stock
B. markup
E. purchase order
C. odd lots
F. loss leaders
Short Answer:
Write the correct answer to
each of the following questions.
7. What is the purpose of fashion promotion?
8. Describe two ways an apparel fi rm might
get publicity.
9. How does developing an image with
visual merchandising help stores attract
customers?
10. Name three reasons why retailers use
video merchandising.
11. List the four steps in the textile/apparel
pipeline.
12. What is the difference between independent
resident buying offi ces and retailer-owned
RBOs?
13. Name two advantages and two disadvan-
tages of private label programs for retailers.
14. Name and describe fi ve types of apparel
retailers.
15. What do commissionaires do?
16. In the future, in what three ways will
retailers probably attract shoppers?
Fashion in Review
helps you recall
important concepts.
Critical Thinking
activities challenge you
to use higher order skills.
141
20. Speech.
Find examples of apparel
promotion by walking through stores,
visiting websites, and looking through
newspapers, magazines, and fashion
publications. In an oral report, describe
examples of advertising, publicity,
visual merchandising, and video
merchandising.
21. Math.
Compare the apparel price ranges
and labels in various retail outlets. Do you
see markdowns, imports, and private label
merchandise? What goods are package
priced? Prepare a cost comparison chart
and share your fi ndings in class.
22. Writing.
Visit a shopping center or mall.
What types of stores are included? What
other attractions are offered? Prepare a
written report about your fi ndings.
23. Evaluate Visual Merchandising.
After obtaining permission from store
management, use a digital camera to
photograph a variety of apparel displays
in several retail stores. Choose photos of
the fi ve best displays and explain why
they work together. Using presentation
software, combine your photos and
evaluation to share with the class.
24.
Create a Virtual Model.
Find a website
that creates a virtual model of yourself
from information you provide. Select
fashions and “try them on” your model.
Compare this way of shopping for
clothing with shopping for apparel in a
local retailer. Write a report summarizing
your conclusions.
25. Portfolio Builder.
Interview two or more
local store managers. Ask them if their
stores belong to chains or parent retail
companies. How is their buying done? Do
they work with resident buying offi ces?
Do they go to New York City often, or do
they work mostly with regional marts?
How are the stock control functions done?
Prepare a report of your fi ndings and add
this information to your portfolio.
26.
Design Activity.
Collect fi ve mail-order
catalogs that offer apparel. Describe the size,
type of paper, presentation of merchandise,
and price range of each catalog. How does
a person place orders and make payments?
How are goods delivered? What are the
added shipping costs return policies? Based
on this information, describe how you
would design an apparel mail-order catalog.
Present your design ideas to the class.
Academic Connections
activities strengthen academic
skills in core areas, such as
writing, reading, math, science,
and social studies.
Technology Link activities help
you apply today’s technology to
important fashion-related concepts.
Fashion in Action Portfolio Builder
activities provide opportunities to build
a portfolio that can help you pursue a
career in fashion-related areas.
141 141
e mail
-order
scribe the size,
f merchandise,
og. How does
ke payments?
What are the
olicies? Based
how you
order catalog.
the class.
Fashion in Action Design
activities provide hands-on
practice for developing design
skills that can lead to careers
in fashion.
Chapter Review Activities
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