IndustryFashionthe
Substance of
64
After studying this chapter, you will be able to
describe the two ways of viewing the fashion
industry’s channel of distribution.
defi ne and recognize vertical integration.
explain commodity/fashion/seasonal goods.
list other industries that deal with textile
products.
identify trade associations and industry
publications.
name the geographic areas for each
segment of the industry.
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Fashion Terms
channel of distribution
soft goods chain
textile/apparel pipeline
fi bers
yarns
fabrics
greige goods
designing
resellers
four-groups approach
vertical integration
private label goods
commodity products
fashion products
seasonal products
industrial textiles
geotextiles
composites
trade associations
networking
trade publications
labor-intensive
Fashion goods evolve through many
steps before they become fi nished garments
or accessories. Many individuals and
companies move products through the fashion
channel of distribution from beginning to end
from raw materials, to fi nished goods, to the
end user. A channel of distribution is the
route that products take from the original
source, through all middle-people (production,
sales, etc.) to the end user. There are two ways
of viewing this channel of distribution for fashion
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