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Fashion Review
1. In the textile/apparel channel of distribution,
where is the original source, who are the
middle-people, and who is the ultimate user?
2. Why are “customers” not always end-use
consumers?
3. What is done at textile mills?
4. What step in the channel of distribution of
most other products is missing from the soft
goods chain?
5. Why must the retail price be higher than the
wholesale price of goods?
6. Explain how the groups in the four-groups
approach depend on each other.
7. Give an example of vertical integration of a
company in the soft goods chain.
8. Explain the basic differences between
commodity, fashion, and seasonal products.
9. Which textile end-use industry is increasing
in relation to U.S. market share and which
one is decreasing?
10. Compare the lifetime expectancy of apparel
garments versus household textile items.
11. In household textiles, what products does
“domestics” include?
12. Besides fashion aspects, what performance
characteristics are important in household
textiles?
13. Describe the traditional sales method for
furniture retailing and a new computer sales
tool.
14. Give three examples of uses for industrial
textiles.
15. List fi ve reasons why people do home
sewing.
16. Briefl y list the eight main functions of trade
associations.
17. Name one major textile/apparel trade
association and describe its purpose.
18. Name one major textile/apparel trade
publication and describe its purpose.
19. List the fi ve main reasons why textile mills
moved to Southeastern states after the
1800s.
20. How are U.S. textile mills fi ghting foreign
textile companies?
Fashion in Action
1. Starting with a fi ber, describe all the steps
of the textile/apparel pipeline for a particular
article of clothing (sweater, jeans, etc.) in an
oral or written report. Then take the same
garment through the four-groups approach.
Tell about what was missing from the fi rst
pipeline that was included in the four-groups
approach.
2. In the library, research The Fashion Group
International from its beginnings in the
1930s, through its development, to its
activities today. Find out where the closest
local group is to you and talk to a member
about the activities of the group. Present
your fi ndings in a talk to your classmates,
illustrated with charts or other visual aids.
3. Obtain copies of two different specialized
fashion industry trade magazines from local
textile, apparel, or retail businesses, or from
the library. Also get copies of two fashion
magazines aimed at consumers. Study the
publications and show them to the class,
specifi cally pointing out their few similarities
and many differences. Then answer
questions about the publications from your
teacher and classmates.
4. Make three separate posters to show and
discuss with your class. One should be
labeled “Commodity Products” and show
examples of commodity goods clipped
from magazines, newspapers, or catalogs.
Another should be labeled “Fashion
Products” and show clipped examples. The
third should be labeled “Seasonal Products”
and show examples that are seasonal
commodity goods on one side and seasonal
fashion goods on the other side.
5. Create a bulletin board display about
industrial textiles. Under headings of the
main categories listed in Illustration 4-19, try
to fi nd at least one picture from newspapers,
magazines, or catalogs of examples of
textiles being used in each category.
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