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Part 1 / Basic Fashion and Business Concepts
pads for protection. The special shoes worn by
basketball players are designed to protect them
from slipping. Blue jeans and cowboy boots,
which are now fashionable, were fi rst worn by
ranchers for occupational protection.
Finally, body shields and suits of armor
provided protection from enemies long ago.
Today, soldiers use helmets to protect their
heads, and camoufl age fabric helps soldiers
hide in outdoor environments. “Limb armor” in
apparel protects soldiers against fragments from
explosive devices. Police offi cers wear bulletproof
vests to protect their bodies from gunfi re, 1-4.
Also, refl ective vests and jackets make runners
and cyclists more visible to motorists.
Psychological Needs
The psychological reasons for wearing
clothing are adornment and identifi cation. They
affect a person’s mental attitude or morale.
Adornment
Adornment, or attractive decoration, has
been found in all civilizations throughout history.
It enhances a person’s self-concept, providing
a psychological feeling of well-being through
beauty, 1-5. Beauty is a quality that gives
pleasure to the senses and a positive emotional
reaction. It also can attract the opposite sex and
create envy in rivals. Most psychologists believe
that adornment is essential to human life.
Being adorned with clothing gives people
a positive psychological feeling. It allows them
AKZO NOBEL Twaron®
1-4 This fl exible, bulletproof vest is worn by
law enforcement offi cers under their regular
uniforms to protect them from being shot in
the chest or back.
Hong Kong Trade Development Council and Moda Management
1-5 Adornment does not have to include
shiny gowns or sparkling jewelry. This
tasteful outfi t adorns this woman perfectly
for her to feel fashionable and confi dent in
her activities.