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Copyright © 2014
by
The Goodheart-Willcox Company, Inc.
Formerly published as The World of Fashion Merchandising
Previous editions copyright 2009, 2003, 1998
All rights reserved. No part of this work may be reproduced, stored, or transmitted in any form or by any
electronic or mechanical means, including information storage and retrieval systems, without the prior
written permission of
The Goodheart-Willcox Company, Inc.
Manufactured in the United States of America.
ISBN 978-1-61960-492-6
1 2 3 4 5 6 7 8 9 – 14 – 19 18 17 16 15 14 13
The Goodheart-Willcox Company, Inc. Brand Disclaimer: Brand names, company names, and illustrations for products and services
included in this text are provided for educational purposes only and do not represent or imply endorsement or recommendation by the author
or the publisher.
The Goodheart-Willcox Company, Inc. Safety Notice: The reader is expressly advised to carefully read, understand, and apply all safety
precautions and warnings described in this book or that might also be indicated in undertaking the activities and exercises described
herein to minimize risk of personal injury or injury to others. Common sense and good judgment should also be exercised and applied to
help avoid all potential hazards. The reader should always refer to the appropriate manufacturer’s technical information, directions, and
recommendations; then proceed with care to follow specifi c equipment operating instructions. The reader should understand these notices
and cautions are not exhaustive.
The publisher makes no warranty or representation whatsoever, either expressed or implied, including but not limited to equipment,
procedures, and applications described or referred to herein, their quality, performance, merchantability, or fi tness for a particular purpose.
The publisher assumes no responsibility for any changes, errors, or omissions in this book. The publisher specifi cally disclaims any liability
whatsoever, including any direct, indirect, incidental, consequential, special, or exemplary damages resulting, in whole or in part, from the
reader’s use or reliance upon the information, instructions, procedures, warnings, cautions, applications or other matter contained in this
book. The publisher assumes no responsibility for the activities of the reader.
The Goodheart-Willcox Company, Inc. Internet Disclaimer. The Internet listings provided in this text link to additional resource information.
Every attempt has been made to ensure these sites offer accurate, informative, safe, and appropriate information. However, Goodheart-
Willcox Publisher has no control over these websites. The publisher makes no representation whatsoever, either expressed or implied,
regarding the content of these websites. Because many websites contain links to other sites (some of which may be inappropriate), the
publisher urges teachers to review all websites before students use them. Note that Internet sites may be temporarily or permanently
inaccessible by the time readers attempt to use them.
Cover Image: ©Fotosearch.com
Part 6 photo: Apparel Design, Merchandising and Production / Iowa State University
Part 7: Hong Kong Trade Development Council and Moda Management