4
Part 5
Strategies for Retail Success
17 Communicating Information 340
18 Concepts for 362
Successful Selling
19 Calculating Financial Results 381
20 Service, Safety, and Security 397
Part 6
Fashion Promotion
21 Fashion Promotion Through 418
Advertising and the Press
22 Visual Merchandising 440
23 Special Event Fashion Shows 462
Part 7
Fashion Business in Today’s World
24 A Global Perspective 488
25 The Latest Fashion 507
Business Trends
Part 8
Your Future in the Fashion Industry
26 Is a Fashion Career in 534
Your Future?
27 Textile and Apparel Careers 552
28 Retail Careers 573
29 Promotion Careers 590
30 Entrepreneurship and Other 605
Fashion-Related Careers
Brief Contents
Part 1
Basic Fashion and Business Concepts
1 The Meaning of Clothing 16
and Fashion
2 Fashion Movement 33
3 Basic Economic Concepts 48
4 Substance of the Fashion 64
Industry
5 Satisfying the Fashion Market 81
Part 2
Textile/Apparel Building Blocks
6 Textile Fibers and Yarns 104
7 Textile Fabrics and Finishes 126
Part 3
Designing and Producing Apparel
8 Using Design in Fashion 150
9 The Fashion Design Segment 169
10 Ready-to-Wear Manufacturing 194
11 Wholesale Apparel Marketing 214
and Distribution
Part 4
Retail Business Fundamentals
12 The Retail Segment 234
13 Retail Positioning 253
14 Retail Merchandise 274
15 Planning to Buy 295
16 Merchandise Buying 317