ShowsFashion
Special Event
C H A P T E R 2 3
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After studying this chapter, you will be able to
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explain the many purposes of fashion shows.
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list the main types of fashion shows.
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identify the different aspects of planning for
fashion shows.
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discuss the coordination of merchandise and
models for the fi nal lineup of fashion shows.
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summarize the coordination of the
physical layout, music, choreography, and
commentary of fashion shows.
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explain the aspects of promoting and
presenting a smooth fashion show
performance.
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describe the follow-up and evaluation
procedures for fashion shows.
Fashion Terms
special events
fashion shows
production fashion show
choreography
formal runway show
commentary
informal fashion show
tearoom modeling
fashion show coordinator
guaranteed audience
created audience
ideal chart
merchandise pull
lineup
fi ttings
runways
pivots
pasteup
dressers
starters
Special events are promotional activities
held to build customer traffi c, sell goods,
and enhance the company image. They help
distinguish a company from competitors. Special
events are held in retail stores or elsewhere
in the community. They may include visits by
designers or celebrities, art exhibits, product
demonstrations, contests, entertainment, fl ower
shows, charity sales days, and other such
“happenings.”
Fashion shows are some of the most exciting
special events for those involved in the fashion
industry. They are memorable occasions from