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Part 6 / Fashion Promotion
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Fashion Review
1. Name fi ve types of retail special events.
2. Briefl y describe three market levels where
fashion shows take place.
3. Name the three main types of fashion shows.
4. Describe the difference in music and
commentary between older and younger
fashion show audiences.
5. What is the usual length of time for the
fashion segments of most consumer shows
and why?
6. What are three formats for fashion shows in
retail stores?
7. What are three possible sources for fashion
show revenues?
8. Three-quarters of the merchandise in fashion
shows should consist of what kind of items?
9. In what two categories of the show should
the strongest fashion statements be made,
and why?
10. Who keeps a copy of the merchandise loan
record when merchandise is borrowed from
stores?
11. Name three sources for amateur models.
12. Name four things about which untrained
models must be coached.
13. Why is approximately the same model order
kept through the show?
14. What are the purposes of fi tting sheets?
15. Why should the fashion show stage and
runway be drawn to scale ahead of time?
16. Name three advantages of taped music.
17. What are models usually instructed to do
before exiting the stage?
18. Defi ne commentator.
19. Why do fashion shows by manufacturers not
need commentary?
20. What is striking the stage?
Fashion in Action
1. With the class divided into small groups,
list all of the responsibilities for a small
runway show that each group can think of
for the following chairpersons: merchandise
coordinator, model coordinator, stage
manager, promotion coordinator, and
commentator. Review the chapter so all
duties are included. Compare the lists
among the groups.
2. Develop a fashion show theme and title
for each month of the year. Describe the
merchandise categories that might be
included and the target audience for each
show. Assemble this into a report.
3. Select three merchandise categories for a
fi ctitious upcoming fashion show. Research
fashion magazines and retailers for trend
and accessory ideas to show and describe.
Decide how you would organize your show
and what trends you would emphasize.
Report this information to the class, showing
as many pictures and illustrations as possible.
4. Plan the physical layout for a fashion show
at an actual ballroom, auditorium, or room
in your school. Make a scale drawing of the
dressing area, stage, runway, and seating
arrangement. Also indicate model entrances,
pivot spots, and exits. Make suggestions
for lighting, stage backgrounds, and props.
Put your fi nished drawing on a piece of
posterboard to show the class or put on the
bulletin board.
5. Clip or print six photos or sketches of
fashion outfi ts (or separate garments
and accessories for them) from fashion
magazines, newspapers, mail-order
catalogs, or websites. Mount each outfi t on
a piece of paper. Write commentary cards
about the items. Show your pictures to the
class as you give the commentary about
each outfi t.