Copyright © 2019
by
The Goodheart-Willcox Company, Inc.
Previously published as The World of Fashion Merchandising by Mary G. Wolfe
Previous editions copyright 2014, 2009, 2003, 1998
All rights reserved. No part of this work may be reproduced, stored, or
transmitted in any form or by any electronic or mechanical means, including
information storage and retrieval systems, without the prior written permission of
The Goodheart-Willcox Company, Inc.
Manufactured in the United States of America.
ISBN 978-1-63563-145-6
1 2 3 4 5 6 7 8 9 – 19 – 23 22 21 20 19 18 17
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Front cover image: Creative Lab/Shutterstock.com
Back cover image: Nyvlt-art/Shutterstock.com
Library of Congress Cataloging-in-Publication Data
Names: Wolfe, Mary Gorgen, 1941- author.
Title: Fashion marketing & merchandising / by Mary G. Wolfe.
Other titles: World of fashion merchandising | Fashion marketing and
merchandising
Description: Fifth edition. | Tinley Park, IL : The Goodheart-Willcox
Company, Inc., 2017. | “Previously published as The World of Fashion
Merchandising by Mary G. Wolfe.” | Includes index. | Audience: Grades
10 to 14.
Identifiers: LCCN 2017046934 | ISBN 9781635631456 fi
Subjects: LCSH: Fashion merchandising. | Fashion merchandising--Vocational
guidance.
Classification: LCC HD9940.A2 W65 2017 | DDC 687.068/8--dc23 LC record fi
available at https://lccn.loc.gov/2017046934