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Student Text
Fashion Marketing &Merchandising
presents information to students
about the business and market-
ing aspects of the fashion-indus-
try pipeline, including the entire
textile/apparel/retail soft goods
chain. Along with in-depth content
on fashion promotion, the text also
covers technological advances in
manufacturing, mass customization,
inventory planning, and execution,
and the latest trends in omnichannel
retailing. In addition to an introduc-
tion to essential career skills, students
will also examine strategies in retail
promotion and electronic retailing,
and explore issues related to glo-
balization, social media, customer
privacy, and sustainability in the
fashion industry.
Online Text
The G-W Online Textbook platform gives students instant access to the textbook and resources with browser-based
devices including iPads®, notebooks, PCs, and Mac computers. Textbook pages look exactly the same as the
printed text, and all materials are located on a convenient online bookshelf and accessible at home, at school,
or on the go. A linked table of contents provides quick access to each chapter. A search tool enables the user to
locate a specifi topic or word within the text. Students can enlarge or compress a page or print individual pages fic
for off-line reading.
Online Learning Suite
The G-W Online Learning Suite includes the online text, the digital workbook, an expanded glossary of indus-
try-related fashion terms, and additional fashion-industry career information, creating a complete learning
package. It is accessible through any Internet-enabled device, including computers, smartphones, and tablets.
All instructional materials are found on a convenient online bookshelf and accessible at home, at school, or
on the go.
G-W Learning Companion Website
The G-W Learning companion website for Fashion Marketing &Merchandising accompanies the student text- g
book and provides content to help build knowledge and skills, extend textbook content, and reinforce learning.
The website complements the textbook chapters and is available at no charge.
Student Text
Fashion Marketing &Merchandising
presents information to students
about the business and market-
ing aspects of the fashion-indus-
try pipeline, including the entire
textile/apparel/retail soft goods
chain. Along with in-depth content
on fashion promotion, the text also
covers technological advances in
manufacturing, mass customization,
inventory planning, and execution,
and the latest trends in omnichannel
retailing. In addition to an introduc-
tion to essential career skills, students
will also examine strategies in retail
promotion and electronic retailing,
and explore issues related to glo-
balization, social media, customer
privacy, and sustainability in the
fashion industry.
Online Text
The G-W Online Textbook platform gives students instant access to the textbook and resources with browser-based
devices including iPads®, notebooks, PCs, and Mac computers. Textbook pages look exactly the same as the
printed text, and all materials are located on a convenient online bookshelf and accessible at home, at school,
or on the go. A linked table of contents provides quick access to each chapter. A search tool enables the user to
locate a specifi topic or word within the text. Students can enlarge or compress a page or print individual pages fic
for off-line reading.
Online Learning Suite
The G-W Online Learning Suite includes the online text, the digital workbook, an expanded glossary of indus-
try-related fashion terms, and additional fashion-industry career information, creating a complete learning
package. It is accessible through any Internet-enabled device, including computers, smartphones, and tablets.
All instructional materials are found on a convenient online bookshelf and accessible at home, at school, or
on the go.
G-W Learning Companion Website
The G-W Learning companion website for Fashion Marketing &Merchandising accompanies the student text- g
book and provides content to help build knowledge and skills, extend textbook content, and reinforce learning.
The website complements the textbook chapters and is available at no charge.