ix
• Chapter 4 Substance of the Fashion Industry
includes minor updates and the addition of
geotextiles.
• Chapter 5 Satisfying the Fashion Market
includes minor updates and new information on
automated RFID technology.
• Chapter 6 Textile Fibers and Yarns presents
new information on the alpaca industry and
the work of the fur industry and the Fur Com-
mission USA.
• Chapter 7 Textile Fabrics and Finishes updates
include new copy on other dyeing methods
including resist, batik, and tie-dyeing, and the
National Council of Textile Organizations.
• Chapter 8 Using Design in Fashion includes
minor updates.
• Chapter 9 The Fashion Design Segment
provides updates to the Fashion Council (BFC)
and the list of more than 125 infl fashion fluential
designers.
• Chapter 10 Ready-to-Wear Manufacturing
addresses a new approach using a creative
designer and technical designer at the beginning
of the mass merchandise process, and includes
minor updates.
• Chapter 11 Wholesale Apparel Distribution
updates include changes to inventory planning/
execution, PLM systems and ERP, computer-
integrated manufacturing, and use of advance
shipping notice (ASN) in merchandise shipping.
• Chapter 12 The Retail Segment provides
updated copy on electronic retailing and
expanded information on omnichannel retailing.
• Chapter 13 Retail Positioning includes
updates on corporate consolidation and trends
in entertainment and experiences in attracting
consumers.
• Chapter 14 Retail Merchandise includes
minor updates.
• Chapter 15 Planning to Buy includes
minor updates.
• Chapter 16 Merchandise Buying presents
updates on negotiating with vendors, trade
discounts, and electronic data linkages among
manufacturers and retailers.
• Chapter 17 Business Communications and
Technology provides updates on technology
including information management (geofenc-
ing, analytics) and marketing technology (SEO,
mobile/location-based marketing, social media
marketing, and customer service).
• Chapter 18 Successful Selling includes
minor updates.
• Chapter 19 Calculating Financial Results
includes updates to pricing strategies (dynamic
and surge pricing, and charge-backs).
• Chapter 20 Service, Safety, and Security
includes updates to service programs including
mobile POS, delivery and shipping, and noncash
and other payment systems.
• Chapter 21 Fashion Promotion and Advertising
updates to advertising media forms that include
focus on the shift to Internet and social-media
advertising as primary to other forms, use of
outbound/inbound marketing, infographics, and
digital magazines and catalogs.
• Chapter 22 Visual Merchandising includes
minor updates.
• Chapter 23 Special Event Fashion Shows
includes minor updates.
• Chapter 24 A Global Perspective includes
minor updates.
• Chapter 25 The Fashion Industry—Moving
Forward is a new chapter that includes a focus
on the explosion of technology, big data, virtual
merchandising and endless aisle, zero-friction
service, consumer’s desire for experiences, fast
fashion, online styling services, cybersecurity,
and sustainability.
• Chapter 26 Your Fashion Career updates pres-
ent career options across all areas of the apparel
fashion pipeline, and internships.
• Chapter 4 Substance of the Fashion Industry
includes minor updates and the addition of
geotextiles.
• Chapter 5 Satisfying the Fashion Market
includes minor updates and new information on
automated RFID technology.
• Chapter 6 Textile Fibers and Yarns presents
new information on the alpaca industry and
the work of the fur industry and the Fur Com-
mission USA.
• Chapter 7 Textile Fabrics and Finishes updates
include new copy on other dyeing methods
including resist, batik, and tie-dyeing, and the
National Council of Textile Organizations.
• Chapter 8 Using Design in Fashion includes
minor updates.
• Chapter 9 The Fashion Design Segment
provides updates to the Fashion Council (BFC)
and the list of more than 125 infl fashion fluential
designers.
• Chapter 10 Ready-to-Wear Manufacturing
addresses a new approach using a creative
designer and technical designer at the beginning
of the mass merchandise process, and includes
minor updates.
• Chapter 11 Wholesale Apparel Distribution
updates include changes to inventory planning/
execution, PLM systems and ERP, computer-
integrated manufacturing, and use of advance
shipping notice (ASN) in merchandise shipping.
• Chapter 12 The Retail Segment provides
updated copy on electronic retailing and
expanded information on omnichannel retailing.
• Chapter 13 Retail Positioning includes
updates on corporate consolidation and trends
in entertainment and experiences in attracting
consumers.
• Chapter 14 Retail Merchandise includes
minor updates.
• Chapter 15 Planning to Buy includes
minor updates.
• Chapter 16 Merchandise Buying presents
updates on negotiating with vendors, trade
discounts, and electronic data linkages among
manufacturers and retailers.
• Chapter 17 Business Communications and
Technology provides updates on technology
including information management (geofenc-
ing, analytics) and marketing technology (SEO,
mobile/location-based marketing, social media
marketing, and customer service).
• Chapter 18 Successful Selling includes
minor updates.
• Chapter 19 Calculating Financial Results
includes updates to pricing strategies (dynamic
and surge pricing, and charge-backs).
• Chapter 20 Service, Safety, and Security
includes updates to service programs including
mobile POS, delivery and shipping, and noncash
and other payment systems.
• Chapter 21 Fashion Promotion and Advertising
updates to advertising media forms that include
focus on the shift to Internet and social-media
advertising as primary to other forms, use of
outbound/inbound marketing, infographics, and
digital magazines and catalogs.
• Chapter 22 Visual Merchandising includes
minor updates.
• Chapter 23 Special Event Fashion Shows
includes minor updates.
• Chapter 24 A Global Perspective includes
minor updates.
• Chapter 25 The Fashion Industry—Moving
Forward is a new chapter that includes a focus
on the explosion of technology, big data, virtual
merchandising and endless aisle, zero-friction
service, consumer’s desire for experiences, fast
fashion, online styling services, cybersecurity,
and sustainability.
• Chapter 26 Your Fashion Career updates pres-
ent career options across all areas of the apparel
fashion pipeline, and internships.