Preface
iii iii
raphic communications field (sometimes called communications fie The gr graphic arts or simply
printing) has undergone sweeping changes with the introduction of computers and undergone sweeping cha h
digital technology in virtually every aspect of the industry. Digital image capture nology in virtually every aspe digital te
and manipu ulation, electronic prepress perations, computer-based systems for op
managing most aspects of a business, computer-to-plate technology, electronic most aspects of a business, c
control systems on presses and bindery tems on presses and bindery equipment, and many other advances
have changed the fundamental ways that most printing and related operations are ged the fundamental ways tha
performed. These technological changes These technological chang have altered workflows and transferred
responsibility and accountability from the nd accountability from very beginning of the creation process
to the end of the project. In this deadline-driven industry, it is imperative that a oject In this
full understanding of the process be analyzed. It is probably safe to say that the
industry has seen more extensive changes in the last 25 years than have taken
place in the five centuries since Johannes Gutenberg began printing from movable
type in the mid-1400s.
Graphic Communications reflects these changes in the industry, with
chapters devoted to in-depth coverage of color science, electronic prepress and
digital printing, digital image capture, and color management. Other chapters
provide important information on design and layout, text composition, page
composition, prepress and imposition, the business aspects of printing, and
careers in graphic communications. Strong emphasis has been placed on safety
and workplace health matters and on environmental consideration.
Information on new methods and equipment has been incorporated throughout
the book, while information on processes that have become obsolete has been
condensed and treated in a historical context. The aim is to better prepare today’s
graphic communications student for a career in this rapidly evolving field.
Since “a picture is worth a thousand words,” Graphic Communications
is highly illustrated. To clarify the complex processes of the industry, literally
hundreds of full-color illustrations are used. Color is also used to enhance the
educational value of many of the line art illustrations.
Graphic Communications is a valuable source of information for anyone
entering any area of the printing industry today. This text will help you become
well-versed in most aspects of printing technology.
Z.A. Prust
Peggy B. Deal