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Copyright Goodheart-Willcox Co., Inc.
colors on the wheel, such as orange, yellow green,
turquoise, royal blue, red violet, and carmine red.
Tertiary colors appear in between in the next
grouping, which includes red-orange and orange-
yellow. See Figure 7-26.
Geometrics
One of the easiest ways to pick a color theme
that will always work is to place a geometric shape
such as a square, rectangle, or triangle on the
color wheel. Whatever colors the points touch work
together. See Figure 7-27.
Goodheart-Willcox Publisher
Figure 7-25. Colors used in equal proportions do not create
contrast.
Figure 7-26. Showing secondary colors (marked with triangles),
tertiary colors (smallest circles), and analogous color themes.
R
C
G
Y M
B
A
B
secondary teritary
Goodheart-Willcox Publisher
Figure 7-27. Place any geometric shape such as a square,
triangle, or rectangle on the color wheel, and whatever colors
the corners touch will work together.
R
C
G
Y M
B B
M
G G
Y Y
Think
Green
Reduction
Several companies in the printing industry are
taking steps toward going green. Companies must
determine how much waste they produce, as well
as how much carbon dioxide is emitted due to the
printing process. One of the first steps a company
can take is to work toward reducing the amount of
paper, water, and energy it uses in production. A
company working to reduce waste is more vigilant,
and the status of everything from energy use to VOC
reduction will be accounted for. As a result, studies
have shown reductions of this nature have had the
greatest impact on the environment so far.