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Graphic Communications
Copyright Goodheart-Willcox Co., Inc.
pencil and paper. Possessing drawing skills is not
necessary to follow the steps of the concept.
Begin with thumbnails. Thumbnails are small,
quick, and simple preliminary ideas doodled onto
paper. When drawing thumbnails on paper, you
will generally explore options that you would not
consider on the computer. The size of a thumbnail
is not important. The thumbnail sketch is generally
smaller than the size of the printed product. The first
thumbnail sketch might not be the design selected,
but each one will help the artist visualize the end
product.
A soft pencil or felt-tip pen is typically used to
draw thumbnail sketches. Use boxes for images
and lines for text. Never edit while doing thumbnails;
start a new one if you want to change something.
The purpose of the thumbnail sketch is to evaluate
the weight of each element. The thumbnail sketch
shows the basic shape and tone of the total piece.
See Figure 7-48.
A rough is the next step. It is a thumbnail
taken to the right proportions of the final design,
preferably at 100% of the size, with slightly more
detail. The rough layout has a closer resemblance
to the intended printed piece than the thumbnail
sketches.
Goodheart-Willcox Publisher
Figure 7-47. Active and passive layouts.
Family Business/Shutterstock.com
Figure 7-46. The white space is not “empty.” It balances the rest of the text.
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