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Chapter 7 ∣ Design and Layout
Copyright Goodheart-Willcox Co., Inc.
8. Red, red-orange, orange, yellow-orange, and yellow would be what
kind of harmony?
9. Name the five principles of design.
10. _____ is the proper balance of all elements in an image so a
pleasing whole results and the image is viewed as one piece.
11. Name the four Gestalt principles.
12. List the three elements of layout.
13. Where is the visual center of a page?
14. What are the basic questions that need to be answered in a project
brief?
15. True or False? White space is the area left over after placing
elements on a page.
16. _____ is intended to draw attention to the printed piece.
17. True or False? Passive layouts are asymmetrical.
18. A(n) _____ is a quick preliminary idea drawn on paper.
19. Size requirements and printing, finishing, and binding information
are all job _____ that will influence how a layout is developed.
20. A(n) _____ gives you consistency between pages of your document.
21. Your _____ should always be bigger than your gutters.
Suggested Activities
1. Select designs in a publication that stress the design elements of
lines, shapes, mass, texture, and color.
2. Find a magazine advertisement that you think is well balanced and
uses color as contrast. Find another one you think does not have
clear hierarchy. What would you do to change it?
3. Create a landscape using only type as texture.
4. Study a magazine and identify the underlying grid.