Chapter 4 The Horticulture Industry 97
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Grape Cultivation
Today, grapes grow all over the world and in nearly every state of the
United States. In 2012, more than 7 million tons of grapes were harvested in
the United States; nearly 90% were from California alone. Grape cultivation
is also strong in Michigan, New York, Virginia, Pennsylvania, and Arkansas.
Since people have realized the many health benefi ts associated with grapes
and grape products, the demand for this crop has skyrocketed. Grape
cultivation has greater yield and value than many other horticultural crops.
The future of grape production promises strong economic returns.
Viticulturists
Grape vines are a complex crop that requires a great deal of study and
attention. A viticulturist usually has a college degree or some formal training
of grape cultivation. Viticulturists must work outdoors and lead or work with
a team of growers, Figure 4-6. The work can be
strenuous, and critical thinking and problem-
solving skills are very important. Viticulturists
are rewarded for their efforts with delicious
fruit and the opportunity to work in beautiful
outdoor settings.
Floriculture
Floriculture is the study, cultivation, and
marketing of fl owers and ornamental plants.
It may also be referred to as ornamental
horticulture because it includes the creative and
decorative aspects of horticulture. Careers that
fall under fl oriculture include buyers, growers,
fl oral designers, fl orists, interiorscape designers,
product developers, wholesalers, brokers, and
greenhouse owners and employees, Figure 4-7.
Because of the wide range of the fl oriculture
fi eld, people who work in fl oriculture may or
may not be involved with each aspect of the
industry. For example, fl orists who specialize in
weddings most likely do not grow the fl owers
and plants they use in their designs. They
probably order from local wholesalers who, in
turn, order from local, national, or international
growers and brokers. It may seem that a fl oral
designer does not need to know details about
growing fl owers or ornamental plants. However,
many designers do have extensive knowledge
about plant morphology, breeding, harvesting,
and handling practices. This knowledge helps
them make wise choices in designing and
purchasing materials for their work.
Did You Know?
Grape seeds are a
by-product of grape
processing and quite
useful. The grape
seed oil (extracted by
crushing the seeds)
is used to create
products for cosmetics,
medicines, and healthy
cooking.
Gyuszko-Photo/Shutterstock.com
Figure 4-6. A viticulturist picks ripe grapes ready for juice
making.
Be Good/Shutterstock.com
Figure 4-7. This beautiful wedding bouquet was created
by a florist. How much time passes between the harvest of
cut flowers and the day of an event?