Chapter 4 The Horticulture Industry 109
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The Green Industry
The environmental horticulture industry is also referred to as the green
industry. This industry consists of several products and services associated
with landscape and nursery production, Figure 4-16. Businesses and
organizations related to the green industry include:
• Wholesale and retail nurseries.
• Compost, soil, and media producers.
• Sod growers.
• Lawn care services.
• Landscape designers and architects.
• Landscape managers and maintenance fi rms.
• Greenhouse growers.
• Urban foresters and arborists.
• Masons.
• Public gardens.
• Lawn and garden departments of large stores.
• Landscape and garden suppliers.
• Landscape equipment suppliers.
Members of the green industry specialize and have expertise in
growing, maintaining, and managing plants, landscapes, and all components
associated with gardening of ornamental plants.
Regardless of global location, the green industry provides biological,
environmental, aesthetic, and economic benefi ts through ornamental plant
cultivation.
Did You Know?
The state of Virginia
has planted more than
500 acres of wildflowers
along its highways.
Jiinna/Shutterstock.com
Figure 4-16. Green industry business activities range from seed production to landscaping. A—Turfgrass worker
watering newly installed sod. B—Working in a greenhouse and taking care of geraniums, an annual bedding crop.
C—A woman installing a hardscape composed of brick pavers. D—People enjoying the plants at a botanic garden.
Can you list five green industry applications you passed on your way to school today?
somrak jendee/Shutterstock.com; Minerva Studio/Shutterstock.com; Ozgur Coskun; Shutterstock.com;
A B C D
Thinking Green
The Omnivore’s
Dilemma
Written by Michael
Pollan in 2006, The
Omnivore’s Dilemma was
considered a catalyst for
consumers to join CSA
plans and eat locally grown
food. Many people think
that this book drove the
rise in CSA and farmers
markets across the country.