Before You Read
Try to answer the following ques-
tions before you read this chapter.
• What is the difference between
commercial and noncommercial
foodservice?
• What is a restaurant concept?
Chapter Objectives
After studying this chapter, you will be able to
• describe the types of commercial foodservice.
• describe the types of noncommercial foodservice.
• distinguish between commercial and noncommercial
foodservice.
• list the functions that all foodservices must perform.
• analyze how a restaurant concept distinguishes one
restaurant from another.
• assess the importance of customer feedback.
Chapter
The World of Food and Beverages
Terms to Know
foodservice
commercial foodservice
quick-service restaurant
fast-food restaurant
cafeteria
buffet
carryout restaurant
full-service restaurant
fi ne-dining restaurant
catering
in-house foodservice
contract foodservice
restaurant concept
theme
ambiance
market
market segment
target market